Audiences

    • Featured Product: InfoSysRPD℠

    • InfoSysRPD℠ provides highly detailed analyses of audience viewing behavior. Customize your data sets and process multiple reports quickly and simulteneously. Now accesible on DIRECTView™  Learn More

    • Our Latest Research

    • Advanced Media Measurement in the Automotive Industry

      To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates. 

      Beyond Demographics Study 

    • Audience Matters Newsletter

    • Audience Matters is Kantar Media Audiences' global newsletter - a compilation of the latest insights unfolding across the global audience research industry.

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  • Audiences

    Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.

    • Super Bowl XLVII Ad Log

      With a 35-minute power outage, a third quarter comeback by the 49ers, and an ultimate victory by the Baltimore Ravens, Sunday's big game was emotionally charged, both on and off the field.

      Relive the big night with our complete log of all the Super Bowl XLVII video ads that aired before, during, and after Sunday's game. Also take a look at our Historical Trends Press Report

      Download Kantar Media Audiences Top 25 Commercial Insights Brief

      Top Rated Super Bowl Ads 

    • WEBINAR: Commercial Ratings

      Driving Automotive Advertising Success with Advanced Media Measurement

      To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates. 
       

      Read More 

    • Latest Press

    • MEC Bravo Launches Tool Utilizing Kantar Media Television Audience Data to...

      Precision™ combines audience viewing behavior analysis from Kantar Media with Kantar Shopcom...

       
    • Audiences In The News

    • Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says George Shababb, President of Kantar Media Audiences...  - Beet.TV

       
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