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Advanced Media Measurement in the Automotive Industry
To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates.
Audience Matters is Kantar Media Audiences' global newsletter - a compilation of the latest insights unfolding across the global audience research industry.
Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.
With a 35-minute power outage, a third quarter comeback by the 49ers, and an ultimate victory by the Baltimore Ravens, Sunday's big game was emotionally charged, both on and off the field.
Relive the big night with our complete log of all the Super Bowl XLVII video ads that aired before, during, and after Sunday's game. Also take a look at our Historical Trends Press Report.
Download Kantar Media Audiences Top 25 Commercial Insights Brief.
Driving Automotive Advertising Success with Advanced Media Measurement
To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates.
MEC Bravo Launches Tool Utilizing Kantar Media Television Audience Data to...
Precision™ combines audience viewing behavior analysis from Kantar Media with Kantar Shopcom...
Follow Kantar Media Audiences on Twitter. A regular feed of insights about today, and tomorrow's cross-media world.
