Products

  • Products

    Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.

    • CharterLA™
      Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insights Benefits
    • DIRECTView™
      DIRECTView captures Return Path Data (RPD) clickstream from DIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising...
    • RapidView for Retail
      RapidView for the Retail marketplace is a next generation media planning tool that allows you to create and analyze TV audience profiles based on shopping behaviors, including brand loyalty and...

    Audience Matters is Audiences' Global Newsletter.  Read the latest issue featuring:

    • Minimising ad avoidance for advertisers
    • Chinese two-screen measurement insights

    Through advanced research and analysis into viewer behavior, Kantar Media Audiences is setting the standards for Return Path Data (RPD) methodology and redefining TV audience measurement.

    • Latest Press

    • Saatchi & Saatchi LA and Team One To Use Kantar Media’s TV Audience Viewing...

      Media planning tool allows for advanced ROI analysis on behalf of automotive accounts New York, NY...

       
    • Audiences In The News

    • Looking to grab deeper insights on automotive buyers and television, J.D. Power and Associates has signed an agreement with Kantar Media. - MediaPost