Expertise

  • Expertise

    Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of content analysis and advertising expenditure data for political, public affairs and issue advocacy professionals.

    Fast. Accurate. Actionable. Relevant. Intelligence for your brand.

    • Improve your command and content of your media strategy.
    • Spot emerging trends and determine what drives buzz.
    • Proactively manage your reputation against negative ads.
    • Gain instant capacity for past and present research and analysis for planning.
    • Rely on us as your service bureau -- producing reports, examining trends and fulfilling custom requests to help you shape your overall communications strategy.

    Campaigns, corporations, the news media and academia have relied on CMAG since 1997 for their advertising research, data, and analysis needs. For candidates and issue campaigns at the national and state levels, when the stakes are high for industries in public affairs battles, for political and media clients tracking hundreds of races, or for the client interested in the advertising activity of a single competitor, CMAG provides an invaluable edge.

    CMAG's custom databases work in unison with sophisticated tracking systems to store and report each ad as it airs. CMAG combines the most advanced capture technologies with a uniquely experienced staff of analysts to provide the most accurate advertising data available in the marketplace today. Competitive intelligence and research delivered in real time, as well as historical data you can use.

    • Latest Press

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    • Featured Product: AdAlerts

    • Never miss a new campaign ad again.  With CMAG's AdAlert e-mails you'll know when new ads hit the air and where they're airing.  CMAG's AdAlerts are all new - with links to 4 different video formats and first in market occurrence data.