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    Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of content analysis and advertising expenditure data for political, public affairs and issue advocacy professionals.

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    • Network Anchors for Romney?

      Campaign ads are making greater use of TV news footage.
      Is that a problem?

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    • Santorum’s Guerrilla Ad-war Enemy: Big States

      By Robin Bravender, Politico on March 25, 2012

      Rick Santorum and his allies have waged a guerrilla ad war on Mitt Romney, targeting TV buys where

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    • Pro-Romney PAC Killing Machine With Attack Ads

      By Heidi Przybyla, Bloomberg, on March 26, 2012

      One of the political ads airing in the run-up to the April 3 Wisconsin primary accuses Rick

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    • Kantar Media Reports President Obama’s Healthcare Law Inspires $262 Million In TV Advertising


      Critics outspend supporters by more than 3:1, little overlap between targeted audiences

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    • Washington Post's Campaign 2012 - Mad Money: Campaign Ads

      Watch the latest campaign ads in the 2012 presidential race and track ad spending during the primaries and general election.

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    • Romney Ads Appear in Academy Award Red Carpet Coverage as He Targets Women

      By Julie Bykowicz, Bloomberg, Mar 9, 2012

      In Ohio, Mitt Romney pitched his candidacy to women voters watching Hollywood starlets sashaying in floor-length gowns on the

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    • Top Five Most-Aired TV Ads of '12 Campaign

      By NBC's Mark Murray and Adam Perez, on MSNBC's First Read

      On First Read, we often discuss the size of TV ad buys. (Is it a $100,000 buy? A million-dollar buy?)

      But

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    • Obama and Romney Ahead In Ad Fight

      Posted by CNN Political Unit on March 8th, 2012

      The most aired political ads of the 2012 election cycle prove it's a battle between President Barack Obama and Republican

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    • Super Tuesday TV Spending Not So Super: PAC dollars dominate

      By Katy Bachman, Adweek on March 8, 2012

      If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million

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    • Political Ads

      Campaign Media Analysis Group President, Ken Goldstein, talks with C-Span's Libby Casey about the latest technologies in customized political advertising.

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    • Latest Press

    • Network Anchors for Romney?

      Campaign ads are making greater use of TV news footage. Is that a problem? By Elizabeth...

       
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    • Featured Product: AdAlerts

    • Never miss a new campaign ad again.  With CMAG's AdAlert e-mails you'll know when new ads hit the air and where they're airing.  CMAG's AdAlerts are all new - with links to 4 different video formats and first in market occurrence data.