Traditionally, media planners made their best efforts using tools that recommend sites based on survey response data gathered from a small
sample of consumers. The Compete Media Planner (CMP) scores sites using actual online behaviors of 2 million consumers, delivering a new level of depth and precision in media planning.
Digital CMO Summit
May 7-9, 2012
Beverly Hills, CA
The Impact of Influence
Every day, new technologies are opening up new ways to influence your customers at every step on their path to purchase. So join us to discuss the Impact of Influence in one of the most famous zip codes in the universe: 90210. Beverly Hills. Just as the city’s creative minds have used film and entertainment to touch people around the world, we’ll explore how brands and their agency partners are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, ever more connected data–and understanding it all so that you can move forward with confidence.
The Digital CMO Summit is an annual, invite-only event that brings marketing leaders together to explore and discuss the digital forces transforming their businesses. With a mix of formal and informal sessions, it provides an unparalleled opportunity to connect with and learn from top executives in advertising, marketing, and media. www.digitalcmosummit.com
Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.
Compete helps brands optimize their online activation with deep analytical expertise in the automotive, financial services, media, mobile, online, retail, telecom and travel markets. Compete’s solutions enable our clients to monitor how key metrics change over time and how they affect both online and offline marketing campaigns.
Ad R/F: Understand who you reach with your online advertising
Advertisers set precise goals when purchasing online media — but how can they be certain that their ads are reaching the intended targets? With Compete’s Ad R/F, advertisers, marketers and agencies can measure and analyze the audience reached by any online advertising campaign. Because Ad R/F provides continuously updated measurements of campaign reach and frequency, it serves not only as a post-campaign discovery tool, but also as an aid to mid-campaign optimization.
Kantar Media's Compete Expands Digital Intelligence Footprint in Europe
Market-Leading Digital Insights Will Help European Brands Measure and Improve Online Effectiveness...
Compete's leaders share their consumer and industry expertise in a variety of forums. Check out our latest media coverage.
For more information on our products and services call us at (617) 933-5600 or email sales@compete.com
