Kantar Media is the leading supplier of medical audience measurement and competitive ad intelligence. Our Professional Health solutions include syndicated website, journal, and non-journal media audience data and behavioral insight, as well as print and digital ad tracking and images. With tools to integrate and analyze these data, we help our clients evaluate media performance, optimize promotional tactics and manage media investments.
Smartphone Use for Health Info
Nearly 92 million U.S. adults own a smartphone. Almost half of these owners (45.7 million) use their phones to look up health and wellness information. Slightly over 32 million adults currently own a tablet with 59% (19 million) of them looking up healthcare information on their tablets in the past month.
To find out more about the online behavior of consumers and patients, contact Michele.Deutschman@kantarmedia.com or 212.991.6008.
2013 Sources & Interactions Study Available
Kantar Media's Sources & Interactions Studies offer a detailed examination of healthcare professionals' online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more.
The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 21 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences.
Contact the Client Service team at firstname.lastname@example.org or 609.987.5579 for more information.
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In a new article, MobiHealthNews includes data from Kantar Media about physicians' use of smartphones for professional purposes.