Expertise
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Insights: April 2012 ENewsletter
This edition includes:
- Medical recordkeeping now mostly digital
- Sources of consumer healthcare information
- Q1 2012 print and online competitive advertising highlights
To subscribe, email:
prohealthclientservice-us@kantarmedia.comMARS OTC/DTC 2012 - Just Released
MARS 2012 shows more people are suffering from Diabetes, Anxiety/Panic Disorder, Social Anxiety Disorder, Bipolar Disorder, Sleeping Difficulty/Insomnia… find out how their media consumption influences what prescriptions they take, how they buy their prescriptions, what their opinions are about healthcare and pharmaceuticals…and more!
Journal Ad Review 2011: On a Tear
Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Read article in MM&M by Marc Iskowitz, discussing the categories and brands that attracted the most advertising dollars.
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Expertise
Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.
MARS Consumer Health
Launched in 2001, MARS Consumer Health has provided marketers, ad agencies and the media with:
- Consumption information for both traditional and new media
- Detailed information for 70 ailment conditions including various treatment options
- Drug brand usage for over 500 Rx and over-the-counter remedies
- Extensive psychographic, attitudinal and behavioral information concerning pharmaceuticals and healthcare
- Consumer segmentation analyses on a syndicated and custom basis
Professional Health
Using the PERQ/HCI and MARS data and systems you've trusted for decades, our Professional Health solutions deliver research about effectively communicating with healthcare professionals.
- Audience measurement, including print readership and website traffic reporting
- Ad tracking
- Behavioral insight
- Custom research and analysis
- Web-based reporting, analysis, and media management software
We help marketers, agencies and media companies understand healthcare professionals' entire information inventory, from prescription pads and detailing to print publications, Websites and more.
Professional Markets Served
Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary
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Latest Press
Users of E-Books and E-Reader Apps On Mobile Devices Shown to Be More Engaged...
Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely...
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In the News
Jayne Krahn from Kantar Media Health gave a terrific presentation ("Linking Website Exposure Data To Survey Data: A Single-source Solution") to the 2011 Print & Digital Research Forum in San Francisco; the paper's now available to download!
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Contact Us
For more information on Kantar Media healthcare solutions:
MARS Consumer Health: (212) 991-6008
Professional Health: (609) 987-5579