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    • Insights: April 2012 ENewsletter

    • Click here to read

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      This edition includes:

      • Medical recordkeeping now mostly digital
      • Sources of consumer healthcare information
      • Q1 2012 print and online competitive advertising highlights

       

      To subscribe, email:
      prohealthclientservice-us@kantarmedia.com

    • MARS OTC/DTC 2012 - Just Released

    • MARS 2012 shows more people are suffering from Diabetes, Anxiety/Panic Disorder, Social Anxiety Disorder, Bipolar Disorder, Sleeping Difficulty/Insomnia… find out how their media consumption influences what prescriptions they take,  how they buy their prescriptions, what their opinions are about healthcare and pharmaceuticals…and more!

    • Journal Ad Review 2011: On a Tear

    • Medical/surgical journal advertising grew in 2011, the second consecutive year it's been in the black. Read article in MM&M by Marc Iskowitz, discussing the categories and brands that attracted the most advertising dollars.

      Read Article...

  • Products

    Healthcare

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    Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.

    • Consumer: MARS OTC/DTC Study
      The MARS Study ties multi-media consumption to medical ailments, pharmaceutical brands and attitudes. Since 2001 this annual study has been used by agencies, advertisers and media in making media...

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    • Consumer: MARS Online Behavior Study
      The Internet has become an integral part of the Healthcare System. Over 47 million Americans use the web to research health and wellness. The MARS Online Behavior study helps the industry make...

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    • Consumer: MARS Recontact Studies
      Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and...

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    • Professional: Sources & Interactions™ 2011
      A detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps...

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    • Professional: Print Audience Measurement
      For over 35 years, our syndicated and custom readership methodologies have been the common currency for evaluating medical journal readership among healthcare professionals. By better understanding...

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    • Professional: Online Audience Measurement
      Healthcare Market Intelligence is a single source for standardized web analytics on close to 600 professional healthcare websites, allowing accurate site comparisons, audience demographics, audience...

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    • Professional: Non-Journal Media Study
      Fine tune your media mix with metrics on usage and ad exposure potential for a range of digital and alternative media, including drug references, web portals, mobile services, broadcast, Rx pads,...

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    • Professional: Competitive Print Advertising Intelligence
      Which companies and brands are advertising? What journals are they using? What’s your share? Track competitive advertising and view ad images for print campaigns. Kantar Media sets the standard for...

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    • Professional: Competitive Online Advertising Intelligence
      Evaliant for Healthcare combines Kantar Media's market-leading technology for digital ad tracking with our professional health market expertise to target the advertisers, products and websites of...

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    Professional Markets Served

    Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary

    • Latest Press

    • Users of E-Books and E-Reader Apps On Mobile Devices Shown to Be More Engaged...

      Kantar Media’s MARS 2011 Online Behavior Study finds such individuals are three times more likely...

       
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    • Contact Us

    • For more information on Kantar Media healthcare solutions:
      MARS Consumer Health: (212) 991-6008
      Professional Health: (609) 987-5579

      Contact Us