Home › Groups › Insight Center ›

INFOGRAPHIC - Digital Spend Revs Up 2011 Auto Advertising

    • 2012 Full Year US Ad Spend


    • Check out the ad spend breakdown for 2012 in our latest report. 

      View Report

      View Infographic

    • QSR Ad Insights Report

    • Concerns about obesity and health are shaping advertising strategies for Quick Services Restaurants – an industry that spends billions on media every year. Learn how the leading players are responding to this new environment in our complimentary QSR Ad Insights Report.

    • Momentum Review

    • Momentum Review

      Read the latest issue of Momentum Review, Kantar Media's international perspective on media, monitoring and marketing.

  • INFOGRAPHIC - Digital Spend Revs Up 2011 Auto Advertising

    Insight Center

    What creates inspiration? At Kantar Media, we think passionate experts, sound methodology and pertinent analytics help inspire our clients to make creative business decisions everyday. By transforming data into insights, we provide even more opportunities for success.

    INFOGRAPHIC - Digital Spend Revs Up 2011 Auto Advertising

    Jerry Seinfeld was upped by Jay Leno in his quest to snag the first Acura NSX. Matthew Broderick did a modern repeat of Ferris Bueller's day off in a Honda CRV. A group of guys who drove the Chevy Silverado pick-up survived the Mayan apocalypse. It was the automotive industry's night at the Super Bowl XLVI as automotive brands accounted for six of the top 25 rated commercials – Cadillac, Kia, Hyundai, Honda, Fiat & Toyota all took top honors. 

    This year's game solidified car makers as part of the Super Bowl's ad elite. So what was the automotive ad budget leading up to all these great ads? Check out our infographic on digital automotive expenditure during the first three quarters of 2011 to learn more.

    Download Infographic Here

    Auto Infographic

    • Latest Press

    • Kantar Media Reports Digital Coupon Events on Leading Websites Increased 28...

      Number of manufacturers distributing digital coupons on these websites increased 14 percent...

       
      More

    • In The News

    • The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs.  - Harvard Business Review

       
      More