Intelligence

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  • Intelligence

    Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.

    • Digital Advertising in Canada’s Beer Category

      We’re going to talk about beer and money. Curious? Here’s a taste: Beer advertisers spent more than any other beverage segment on digital advertising in the first three quarters of 2011 – accounting for more than 50% of what the entire beverage category spent as a whole. Want to know how much was spent? Where it was spent? What the ads looked like? We can tell you.    

       

    • Ad Creative Messaging in the Auto Insurance Category

      AdScope provides ad creative placement, spend in a single source tool. For more information please contact Gil Bassetti at 212-991-6139 or Gil.Bassetti@kantarmedia.com

      Download our latest creative messaging analysis of the select group of auto insurers behind this growth and their variety of brand positions around the selling points of price, policy features and customer service.

      View Creative Analysis Report

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    • Latest Press

    • Digital Advertising in Canada’s Beer Category: Capping it off with a Prize

      January 25, 2012 As we start off the New Year and look back on Canada’s 2011 advertising...

       
    • Intelligence In The News

    • U.S. Ad Spending Grows Fifth Quarter in a Row... But Pace of Growth is Slowing – up 4.4% to $32.5 billion. - Forbes

       
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