We’re going to talk about beer and money. Curious? Here’s a taste: Beer advertisers spent more than any other beverage segment on digital advertising in the first three quarters of 2011 – accounting for more than 50% of what the entire beverage category spent as a whole. Want to know how much was spent? Where it was spent? What the ads looked like? We can tell you.
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Featured Product: Paid Search Strategies in the Travel Category
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Intelligence
Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.
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Digital Advertising in Canada’s Beer Category
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Super Bowl XLVI: The Complete Ad Creative Log
The New York Giants won the game and Chrysler won with the longest TV ad. During the Super Bowl XLVI 108 ads aired totaling 62 minutes of ad time. View a complete log of all the video ads that aired before, during, and after Sunday's big game in Kantar Media's Super Bowl XLVI Report Available Here.
Check out Kantar Media Audiences' rating analysis of Super Bowl XLVI commercial performance.
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Latest Press
Digital Advertising in Canada’s Beer Category: Capping it off with a Prize
January 25, 2012 As we start off the New Year and look back on Canada’s 2011 advertising...
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