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Get an in-depth analysis of competing Paid Search strategies in a category that is of interest to you:
Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.
We’re going to talk about beer and money. Curious? Here’s a taste: Beer advertisers spent more than any other beverage segment on digital advertising in the first three quarters of 2011 – accounting for more than 50% of what the entire beverage category spent as a whole. Want to know how much was spent? Where it was spent? What the ads looked like? We can tell you.
AdScope provides ad creative placement, spend in a single source tool. For more information please contact Gil Bassetti at 212-991-6139 or Gil.Bassetti@kantarmedia.com
Download our latest creative messaging analysis of the select group of auto insurers behind this growth and their variety of brand positions around the selling points of price, policy features and customer service.
Digital Advertising in Canada’s Beer Category: Capping it off with a Prize
January 25, 2012 As we start off the New Year and look back on Canada’s 2011 advertising...
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