After three years of consecutive growth, 2012 U.S. ad spend reaches $139.5 billion; Olympics, election contribute to gains. Check out the U.S. ad spend breakdown for 2012 in our latest report.
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Intelligence
Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.
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2012 Full Year Ad Spend Report
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Online Video Automotive Ad Insights
Online Video is becoming a critical new media channel, quickly gaining popularity among both consumers and advertisers. Get insights on strategies and messaging approaches used by automotive manufacturers, a category that's been an early adopter of the Online Video channel, in our complimentary report.
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Latest Press
Kantar Media Forms Global Ad Intelligence Sector
Terry Kent named Global CEO New York, NY, March 11, 2013 – Kantar Media, which provides...
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Kantar Media Intelligence on Twitter. A regular feed of insights about today, and tomorrow's cross-media world.
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