Black Friday Ad Insights
We’ve used our AdScope tool to analyze occurrence, expenditure, and creative data for ads that featured “Black Friday” messaging during the three weeks leading up to the year’s biggest sales event. Get our complimentary whitepaper here.
DirectHEAT℠ for Media Sellers
Featured Product: Paid Search Strategies in the Travel Category
Get an in-depth analysis of competing Paid Search strategies in a category that is of interest to you:
Kantar Media’s Intelligence sector is committed to powering your specialized intelligence needs with the most accurate, relevant data from its multitude of business solutions. Intelligence tracks the advertising creative and occurrence for more than 4.1 billion brands, across 21 media, in more than $140 billion in ad expenditures:
- Television (Network, Cable, Spot, Spanish-Language, Syndicated)
- Radio (Network, National, Local)
- Magazines (Consumer, B-to-B, Sunday, Local, Spanish-Language, International)
- Newspapers (National, Local, Spanish-Language)
- Paid Search
- Online Video
- Tablet (Magazine ads)
- Coupon Promotion/FSIs
Whether you require broad-based information for competitive analysis or target-specific knowledge for tactical plans, Kantar media Intelligence can help you navigate the new media landscape and meet your business goals.
Kantar Media Reports U.S. Advertising Expenditures Increased 3.5% in the Second...
New York, NY, September 9, 2013 – Total advertising expenditures in the second quarter of 2013...