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    • Marx Coupon Ticker

    • 2012 YTD FSI Coupons Dropped:
      119,056.4 million

      2012 vs. 2011 YTD % Change:
      +3.5%

      Last updated: 5/13/2012

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    • The Marx Digital ProMotion Report provides digital promotion advertisers with insight into competitive digital couponing activity.

      • Save time with weekly email alerts and scheduled reports
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      • Understand competitive retailer alignment through digital promotion programs
      • Benchmark performance versus digital best practices across total CPG

       

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    • Free Standing Insert Trends


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      Previous annual trends available upon request.

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    Marx, a Kantar Media solution, is the leading supplier of competitive consumer promotion information in North America. Marx holds a unique position in the marketing-information industry as the only source for digital and census-level Free Standing Insert (FSI) coupon tracking.

    Archive
    • Kantar Media Reports Digital Coupon Events on Leading Websites Increased 17.1 Percent in Q1 2012

      Number of manufacturers distributing digital coupons on these sites grew by 29.1 percent

      More
    • Kantar Media Reports Retailer Advertising and FSI Promotion Activity Increased 1.6 Percent and 30.7 Percent in 2011

      Analysis from new DirectHEATTM service provides Consumer Packaged Goods manufacturers with detailed look at retailer

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    • Kantar Media Reports Digital Coupon Events Grew 12.3 Percent in 2011

      324 Consumer Packaged Goods manufacturers distributed digital
      coupons in 2011

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    • Kantar Media Reports Free Standing Insert (FSI) Coupon Activity Decreased 6.5 Percent During 2011

      More than 272 Billion Coupons Distributed

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    • Kantar Media Reports Strong Digital Coupon Support For New Product Introductions in the First Nine Months of 2011

      Retailer websites were the most frequently used tactic to distribute new product digital coupon events

      MINNEAPOLIS, MN, October 26, 2011 – In the first

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    • Kantar Media Reports Digital Coupon Events Were Flat in the First Half of 2011

      Growth in load-to-card digital coupon events outpaces growth for print-at-home digital coupon events

      MINNEAPOLIS, MN, July 20, 2011 – Digital coupon event activity

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    • Kantar Media Announces Free Standing Insert (FSI) Coupon Activity Decreased 3.9 Percent During the First Half of 2011

      Retailer promotion activity increased 27.3 percent to more than 8.4 billion pages

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    • Kantar Media Reports Digital Coupon Events Increased 19.4 Percent in Q1 2011

      Digital coupon activity on Retailer websites increased at a greater rate than growth on key Network websites

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    • Kantar Media Reports Digital Coupon Events Increased 33.6 Percent in 2010

      Number of manufacturers distributing digital coupons grew by 17.4 percent over a year ago

      MINNEAPOLIS, MN, February 2, 2011 – The number of digital coupon

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    • Kantar Media Reports Free Standing Insert (FSI) Coupon Activity Increased 7.2 Percent During 2010

      More than 291 Billion Coupons Dropped

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    The Marx Promotion GuidePoints© are your source for industry leading insight analysis on selected FSI, Coupon, Consumer Promotion and other related topics.

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    Digital Insights Series  delivers insights into the digital promotion landscape by providing key examples and highlighting the benefits of the Marx Digital ProMotion Reports.

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    • Latest Press

    • Kantar Media Reports Digital Coupon Events on Leading Websites Increased 17.1...

      Number of manufacturers distributing digital coupons on these sites grew by 29.1 percent...

       
      More

    • Marx In The News

    • Advertisers distributed more than 272 billion coupons in free-standing inserts in 2011, according to a report from Kantar Media, part of WPP, a decline of 6.5 percent from 2010. The drop came after two years of increases, of 8 percent in 2009 and 7.2 ...

      New York Times

       
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