Hamric named General Manager of Marx, a Kantar Media Solution
New York, NY, August 22 -- Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, has named George Carens President of Kantar Media Intelligence North America and Steve Davis President of Kantar Media SRDS.
Additionally, David Hamric has been named General Manager of Marx, a Kantar Media solution.
The announcements, effective immediately, were made by Terry Kent, CEO, Kantar Media North America.
Carens previously served as President of Kantar Media SRDS and Kantar Media Healthcare. He will be based in New York and replaces Mark Nesbitt, who has left the company. Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties.
Prior to Kantar Media’s acquisition of SRDS in 2008, Carens held various management, marketing strategy and business development positions with the Nielsen Company where he helped lead the transformation of SRDS to an online business and expand its business model and client solutions through the integration of media research lines of business.
Carens joined SRDS from AT&T where he held product management roles in its Ameritech Advertising Services division.
Davis was previously Senior Vice President of Sales and Client Service at Kantar Media SRDS. In addition to serving as President he will also oversee Kantar Media Healthcare which includes Kantar Media Professional Health and Kantar Media’s MARS Consumer Healthcare. SRDS is the leading search engine for media opportunities, rates and contact data for magazines, digital media, newspapers, television, direct marketing, out-of-home and radio. SRDS provides media owners the opportunity to showcase their entire portfolio of multi-channel advertising opportunities to media planners and buyers. Kantar Media Healthcare helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory.
Prior to joining Kantar Media, Davis was Vice President/Group Publisher for SRDS at The Nielsen Company, where he was responsible for overseeing all advertising revenue and the vertical integration of SRDS, and AdweekMedia sales teams. He was also Vice President of Sales for PERQ/HCI (now Kantar Media Professional Health).
Hamric will assume responsibility for Marx, a Kantar Media solution, as General Manager and be based in the company’s Minneapolis office. Marx is the leading supplier of competitive consumer promotion information and is the only source for digital and census-level free standing insert (FSI) coupon tracking information.
Hamric had served as Executive Vice President of The Nielsen Company up until 2000 and previously was Director of Industry Specific Databases for Dun and Bradstreet.
“We are delighted to have George, Steve and David in these key positions as we address the evolving needs of the advertising marketplace,” says Kent. “The depth and variety of experience that they bring will enable Kantar Media to continue to lead and innovate in media measurement while delivering the insights needed in this dynamic environment.”
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com