New service integrates multimedia reporting, targeted news alerts and contact management into customized email alerts and online reports
New York, NY, October 4, 2010 – Kantar Media today introduced a new subscription service for media sellers that delivers advertising intelligence customized to individual users. The new service, DirectHEAT, is a multimedia service with an initial focus on national print and digital media sellers.
DirectHEAT customizes intelligence from a variety of sources including the market-leading competitive media reporting database of Kantar Media, which provides reporting on brand creative, occurrence and expenditure activity across 18 media types.
Customized to the specific needs of each subscriber, DirectHEAT automatically delivers alerts, reports, and “fast facts,” which enable users to access information without having to take any steps beyond reading their email. Users click on items in each email to access more detail through the DirectHEAT portal. Developed to provide multimedia perspective to increase sales efficiency and effectiveness, DirectHEAT complements the current product portfolio from Kantar Media.
The new service utilizes Kantar Media’s proprietary Brand Central database and provides subscribing media sales executives with the same brand occurrence, expenditure, and creative data being analyzed by their media research counterparts. Additionally, as the exclusive provider of PIB ADvance data, DirectHEAT makes magazine advertising information available within three days of publication, giving subscribers a timely, relevant, and reliable sales resource.
DirectHEAT includes advertising intelligence beyond just print media, offering a more complete multimedia view to help media sellers protect and develop revenues with current customers while also identifying new business. This multimedia service provides insights into a brand’s advertising strategy as well as competitive share-of-market among the user-specified competitive media properties. It helps sales executives develop share-of-market trends for specific accounts and those that are increasing advertising activity with competitors. It also integrates relevant news feeds, contact information for target brands, and other data sources to enable quick conversion of information into action.
“Sales organizations have a growing need to quickly identify opportunities and to efficiently prepare for meetings with clients and prospects,” says Mark Nesbitt, president of Kantar Media Intelligence. “DirectHEAT delivers that speed and efficiency by providing relevant insights aligned with the competitive landscape for each individual user. By delivering what clients want, when they want it and how they want it, DirectHEAT improves the effectiveness of client sales teams by enabling each user to quickly identify and address relevant new business opportunities, resulting in increased sales and revenue.”
According to Wayne Eadie, President of PIB, “This is exactly what publishers have been asking for. DirectHEAT incorporates fast delivery of PIB data and delivers it in a multimedia framework.”
DirectHEAT subscriptions are initially available to customers of Kantar Media Intelligence with existing data license agreements. For more information on DirectHEAT, contact Ron Mulliken, SVP, Sales, Kantar Media Intelligence at 212-991-6007 or via e-mail at ron.mulliken@kantarmedia.com.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com
About Publishers Information Bureau (PIB)
Publishers Information Bureau is the premier source of consumer magazine advertising paging, expenditures and related information. PIB is a membership organization administered by Magazine Publishers of America (MPA). PIB is recognized in the industry as the most trusted source of ad data. Agencies, advertisers, the press, industry analysts and venture capital companies that share an interest in the ROI of the magazine industry regularly rely upon the organization’s reporting. www.magazine.org/PIB