Kantar Media participated in an exclusive webcast as part of the ARF’s webcast series.

Date: October 26, 2011  

Presenters:

• Richard Fielding - Chief Client Officer, Kantar Media North America
• Beth Snyder Bulik - Reporter, Advertising Age  

The webcast is a state-of-the-industry overview of trends in pharmaceutical marketing. It's been about 15 years since DTC advertising restrictions were loosened and the marketing of prescription drugs went from $0 to a $4 billion industry. This webcast examined the advertising and marketing trends over the past few years, where are we now, and what the future might hold, including:

• Healthcare reform and its potential impact 
• Pharmaceutical advertising trends and marketing on the web and in social media
• The rise of retail pharmacies in the marketing chain

Please submit your contact information below and you will receive an email with a link to the recording after it is made available.