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Date: Wednesday, November 2, 2011 • 12:30 - 1:30PM ET

Presenter: Jon Swallen, SVP of Research, Kantar Media Intelligence North America 

As the broader advertising market continues to rebound, how are local newspapers faring? Jon Swallen, an authority on the U.S. advertising industry and SVP of Research at Kantar Media Intelligence, will share insights mined from Kantar Media's ad tracking database. This webinar will examine:

• Key ad metrics for print editions of local newspapers
• The growth in online spending at newspaper web sites and what’s behind it 
• Industry sectors that have traditionally been primary drivers for newspaper ad revenue, including automotive and retail

The presentation will run approximately 40 minutes, followed by a 15-20-minute question and answer session. We look forward to having you join us!

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