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ARF Measuring Minority Audiences Using Return Path Data Presentation

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    • Kantar Media Audiences' latest research paper, "Horses for Courses - RPD or Peoplemeter?" outlines RPD's (return path data) evolution, current role and future considerations in audience measurement. 

      The paper was presented at the ESOMAR 2010 conference in Berlin on October 20, 2010.

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  • ARF Measuring Minority Audiences Using Return Path Data Presentation

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    ARF Measuring Minority Audiences Using Return Path Data Presentation
    ARF_061110.pdf

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