Viewing Behaviors in InfoSys RPD
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Viewing Behaviors in InfoSys RPD
Audiences
Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.
« BACKViewing Behaviors in InfoSys RPD
04/29/2013
Date: May 9th, 2013, 11AM PT / 2PM EST
Topics to be covered:
- Isolating audiences based off of set top box tuning to specific programs.
- Analyzing the tuning habits of custom created audiences. What other programs, dayparts or channels are these audiences more likely to tune to?
- Advanced customization of tuning segments through Light, Medium and Heavy audiences
Conference Number(s):
1-866-846-3997
1-719-387-5556 (International)
Participant Code: 490185
Access webinar via this link: http://kantarmedia.adobeconnect.com/r8gvwfnwkqz/
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