RapidView for the Retail marketplace is a next generation media planning tool that allows you to create and analyze TV audience profiles based on shopping behaviors, including brand loyalty and product category usage. RapidView’s strength is rooted in the vast size of its databases. DIRECTView’s second-by-second TV tuning behavior is matched with the purchasing information from Kantar Retail’s database of loyalty card transactions.

Benefits                                                                                                                           

For advertisers & advertising agencies:

• Drive ROI – Create custom shopper audiences and target your advertising at actual product buyers.
• Elevate your strategy – Ramp up your media planning with rich insights on your target audience
• Get In-depth Insights – Analyze by brand/categories, time period, day of week, daypart, channel and program.

For media companies:

• Demonstrate value – Create custom shopper audiences and demonstrate those targeted shoppers tune in to your programs/properties.  
• Elevate your sales pitch – Ramp up your prospecting through insights that resonate with your prospects.
• Get In-depth Insights – Analyze by brand/categories, time period, day of week, daypart, channel and program.

Features

• Simple and interactive application makes it easy to select and manipulate data.
• Reports, data tables and insights can be saved, emailed or exported to Powerpoint, Excel and PDF.
• Second-by-second TV tuning behavior from 100,000 national DIRECTV households.
• Kantar Shopcom Database^TM’s database of loyalty card transactions for 231 million U.S. consumers shopping across 270 CPG, retail, travel, lodging and services categories.