Kantar Media Audience Advisor gives media companies, marketers and agencies precise insights into audience viewing behavior that they can trust, so they can optimize their content and their advertising campaigns. It draws on Kantar Media’s deep expertise in Return Path Data (RPD) from digital set-top boxes, enabling second-by-second precision and deep analysis into viewing trends. 

Benefits

• Track audience engagement on a second-by-second level, including commercial viewership 
• Benefit from a managed audience to ensure consistent, accurate data
• Improve results from ad campaigns through segmenting audiences by purchasing behavior and other advanced attributes

Features

• Large database projectable to a national digital TV universe of close to 100 million U.S. households
• Combine our viewing data with purchasing behavior and demographic data from partners including Experian Marketing Services, J.D. Power and Kantar Shopcom
• Ongoing quality initiatives using our RPD lab ensure high data acuity
• Access data through Infosys+, our highly established planning and analytics tool

Deliverables

• Highly customizable reports on audience viewing behavior delivered through our web-based tools
• Create custom audience segmentations by viewing behavior, purchasing behavior, demographics and more
• Deep insights into viewing trends and campaign effectiveness

Right Retailers. Right Weeks. Right Now!

DirectHEAT^TM for Retail Insights makes it easy to “prepare your plan” and “protect your plan” at your strategic retail partners. DirectHEAT for Retail Insights provides the most cost effective and comprehensive coverage of retailer advertising and promotion activity to understand how retailers are driving shopping trips, influencing purchase decisions, and winning key weeks by reaching the consumer in-the-home.

Features & Benefits

• Simplify account planning  
• Win key weeks
• Improve promotional effectiveness
• Align creative messages
• Avoid competitive surprises

Retailer Scope

• National (e.g., Walmart, Target, Kroger, Safeway, Walgreen’s, CVS, etc.)
• Multi-Regional (e.g., Ahold/Stop & Shop, A&P/Pathmark, Delhaize/Food Lion, etc.)
• Regional (e.g., Publix, HEB, Wegman’s, etc.)

Media Summary

•  Retailer advertising across 18 monitored media
  • Television (Network, Spot, Hispanic, Cable, Syndicated)
  • Internet (4000+ Websites)
  • Radio (National Spot, Network, Local Spot)
  • Newspaper (National, Newspapers, Hispanic)
  • Magazine (Consumer, Sunday, Local, Hispanic, B2B)
  • Outdoor (400+ Markets)
• Retailer promotion events distributed in FSI coupon vehicles
• Digital coupons distributed on retailer websites

Media planning guided by actual consumer behavior

Traditionally, media planners made their best
efforts using tools that recommend sites based on survey response data
gathered from a small sample of consumers. The Compete Media Planner
(CMP) scores sites using actual online behaviors of 2 million consumers,
delivering a new level of depth and precision in media planning.

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In today’s multimedia marketplace, media sellers face many challenges: Resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

DirectHEAT gives sales executives what you need when you need it. This one-stop service helps sales organizations protect and grow business by providing access to multimedia intelligence on key account opportunities.

The new service combines Kantar Media’s 20-media advertising reporting capabilities with other leading services such as targeted news alerts and a contact management database to bring an actionable, multimedia and multi-source customized email, straight to your inbox. 

Key benefits

• Saves Time: by preparing media sellers for sales calls with customized, timely and high-quality sales intelligence readily available and delivered directly to their inbox

• Saves Money: by combining multiple services into one highly actionable sales tool

• 360 Perspective: by accessing Kantar Media Intelligence’s 21-media reporting, media
  sellers will be able to determine how to grow the share of media spending

Key features:

• Account-targeted email alerts to specific media sellers

• Multi-media reporting from Kantar Media Intelligence

• Expedited media reporting featuring PIB ADvance data

• Customized business news alerts supplied by HighBeam Research

• Market-leading contact management database service

A DirectHEAT subscription provides media sellers with customized email
alerts as well as access to a special password-protected website for
additional account intelligence.

This service provides complete planning information on alternative media vehicles. This proprietary database is conveniently organized into more than 25 media categories. Listings contain standardized ad rates, dates, contact information and links to Web sites that provide additional facts on alternative venues.

Benefits

• Target effectively through convenient online searches
• View and print the data you need
• Email advertising personnel
• Copy information into your documents
• View state maps and DMA maps

Features

• Over 2,600 comprehensive listings
• Place-Based
  • Airport
  • College Campus/School
  • Convenience Store
  • Hotel
  • Indoor
  • In-Flight
  • In-Store
  • Movie/Theater
  • Shopping Mall
  • Sports/Fitness/Leisure
  • Stadium/Arena/Sports Team
  • Truckside/Truckstop
  • Event Marketing
  • Other Specialized Media
• Traditional Outdoor
  • Aerials/Inflatibles
  • Bus Bench
  • Bus Shelter
  • Digital Media
  • Mobile
  • Outdoor
  • Sampling/Street Teams
  • Taxi
  • Telephone Kiosk
  • Transit
  • Vehicle Wraps

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $447 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

CMAG maintains years’ worth of political and issue campaign data to satisfy all your research needs. Precisely coded and extensively detailed, CMAG data can be sorted or formatted to your unique specifications.

Benefits

• Validate your story or thesis with actual campaign ad data
• Receive customized analysis
• Identify new messages and message trends

Features

• Same-day ad capture delivered directly to your inbox
• Summarized reports with up-to-date occurrence and spending data
• High-resolution creative available in multiple video formats
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG is the nation’s go-to authority on paid campaign advertising, often cited by the national media, and with a long history of news media and academic partnerships. We will work with you to satisfy all your research and study needs.

Benefits

• Validate your research with actual campaign ad data
• Specify your data coding needs
• Make informed forecasting and planning decisions
• Learn who is using TV ads to target your audiences of interest
• Discover new messages and developing trends in real time

Features

• Current and historical ad campaign data
• Same-day ad capture delivered directly to your inbox
• High-resolution creative delivered in multiple video formats
• Summarized reports with up-to-date occurrence and spending data
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG will guide you through the increasingly crowded and intertwined worlds of issue advocacy, public policy and legal advertising. With CMAG, you can track, understand, and design your strategy around messages impacting your stakeholders, whether they are potential voters, consumers, constituents, or plaintiffs.

Benefits

• Track all current issue, public policy and tort solicitation messages
• Learn who is using TV ads to target your stakeholders
• Enjoy the strategic advantage of knowing all competing or critical messages
• Determine what drives public and elite opinion
• Adjust your communications strategy in real time, including your ad schedule and message content

Features

• Same-day ad capture delivered directly to your inbox
• Expert analysis of ad data and trends
• Summarized reports with the latest occurrence and spending data
• Internet ad tracking
• High-resolution creative delivered in multiple video formats
• Experienced account managers
• Fulfillment of ad-hoc and custom requests
• Internet and radio ad tracking also available

Deliverables

• AdAlert emails
• Customized reports
• MyCMAG web access
• Ad-hoc research and historical data

When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time