Kantar Media Audience Advisor gives media companies, marketers and agencies precise insights into audience viewing behavior that they can trust, so they can optimize their content and their advertising campaigns. It draws on Kantar Media’s deep expertise in Return Path Data (RPD) from digital set-top boxes, enabling second-by-second precision and deep analysis into viewing trends. 

Benefits

• Track audience engagement on a second-by-second level, including commercial viewership 
• Benefit from a managed audience to ensure consistent, accurate data
• Improve results from ad campaigns through segmenting audiences by purchasing behavior and other advanced attributes

Features

• Large database projectable to a national digital TV universe of close to 100 million U.S. households
• Combine our viewing data with purchasing behavior and demographic data from partners including Experian Marketing Services, J.D. Power and Kantar Shopcom
• Ongoing quality initiatives using our RPD lab ensure high data acuity
• Access data through Infosys+, our highly established planning and analytics tool

Deliverables

• Highly customizable reports on audience viewing behavior delivered through our web-based tools
• Create custom audience segmentations by viewing behavior, purchasing behavior, demographics and more
• Deep insights into viewing trends and campaign effectiveness

Right Retailers. Right Weeks. Right Now!

DirectHEAT^TM for Retail Insights makes it easy to “prepare your plan” and “protect your plan” at your strategic retail partners. DirectHEAT for Retail Insights provides the most cost effective and comprehensive coverage of retailer advertising and promotion activity to understand how retailers are driving shopping trips, influencing purchase decisions, and winning key weeks by reaching the consumer in-the-home.

Features & Benefits

• Simplify account planning  
• Win key weeks
• Improve promotional effectiveness
• Align creative messages
• Avoid competitive surprises

Retailer Scope

• National (e.g., Walmart, Target, Kroger, Safeway, Walgreen’s, CVS, etc.)
• Multi-Regional (e.g., Ahold/Stop & Shop, A&P/Pathmark, Delhaize/Food Lion, etc.)
• Regional (e.g., Publix, HEB, Wegman’s, etc.)

Media Summary

•  Retailer advertising across 18 monitored media
  • Television (Network, Spot, Hispanic, Cable, Syndicated)
  • Internet (4000+ Websites)
  • Radio (National Spot, Network, Local Spot)
  • Newspaper (National, Newspapers, Hispanic)
  • Magazine (Consumer, Sunday, Local, Hispanic, B2B)
  • Outdoor (400+ Markets)
• Retailer promotion events distributed in FSI coupon vehicles
• Digital coupons distributed on retailer websites

Kantar Media’s Academic Suite is the source for advertising intelligence that provides your students with a 360º view for their marketing research projects. Kantar Media’s Intelligence & SRDS have joined to create a new Academic package that combines our crafted expertise in educational needs.

Basic Edition

• SRDS Access – Universal online access to profiles, contacts, and rates for thousands of media properties including business, consumer, news paper, radio, and TV media
• Intelligence’s Ad $ Summary – Custom advertising expenditure report for 18 media in a PDF

Advanced Edition
Basic Edition Plus…

• SRDS Local Market Audience Analyst - Online service featuring data on 200+ Experian^© Simmons^SM lifestyles and industry-standard Nielsen Claritas PRIZM segments
• Intelligence’s Ad$pender™ - A fast, top-level summary of the multi-media advertising marketplace
• SRDS Out-of-home and digital media

Benefits for Professors and Students

• Latest Advertising Data – Fast and reliable data that allows for accurate advertising measurements such as Total Rating Points, Cost Per Rating Point, Cost Per Thousand, and more
• Granular Information – Drill down data by DMA, state, or zip code to reach your optimal target market
• Easy-to-use Platforms – Easily download, print, generate reports, and populate spreadsheets and flowchart programs
• One-stop Service – No need to shop around for different programs, the Academic Suite has everything your students need to develop a marketing plan individual students and classrooms

Features

• 10,000+ Websites listed
• Built-in IP Access and Browser-based capabilities
• SRDS Tablet Media Library – 300+ apps that accept ads
• Integrated Website Audience Metrics including website analytics and online behavioral data (by Compete, Nielsen NetView, and Google’s DoubleClick Ad Planner)

CMAG maintains years’ worth of political and issue campaign data to satisfy all your research needs. Precisely coded and extensively detailed, CMAG data can be sorted or formatted to your unique specifications.

Benefits

• Validate your story or thesis with actual campaign ad data
• Receive customized analysis
• Identify new messages and message trends

Features

• Same-day ad capture delivered directly to your inbox
• Summarized reports with up-to-date occurrence and spending data
• High-resolution creative available in multiple video formats
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG is the nation’s go-to authority on paid campaign advertising, often cited by the national media, and with a long history of news media and academic partnerships. We will work with you to satisfy all your research and study needs.

Benefits

• Validate your research with actual campaign ad data
• Specify your data coding needs
• Make informed forecasting and planning decisions
• Learn who is using TV ads to target your audiences of interest
• Discover new messages and developing trends in real time

Features

• Current and historical ad campaign data
• Same-day ad capture delivered directly to your inbox
• High-resolution creative delivered in multiple video formats
• Summarized reports with up-to-date occurrence and spending data
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

Precisely target groups or segments of consumers based on their observed online behavior. After completion of a survey, Compete can combine survey data with consumer clickstream data to determine the connection between survey responses and actual behavior.

Benefits

• Reach your survey target directly: Compete Survey 360 allow marketers to precisely target consumers based on observed online behavior rather than using screener questions.
• Track pre and post-survey behavior: Only Compete allows you to combine survey analysis with the clickstream of those consumers to show alignment of behavior to attitudinal responses.
• Link online behavior to offline behavior: Use survey responses about offline activities to link offline actions to online behavior.

Features

• Event-based fielding: Field surveys based on a specific user event such as visiting a specific page on a website, or completing a specific online process such as search.
• Target using pre-defined or custom behavioral segments: Create highly specific behavior segments based on high or low-incidence activities.
• Add clickstream data: Continue the analysis of a group of users post-survey to observe actual online behaviors.

Deliverables

• Detailed industry analysis: Compete's team of industry experts provide detailed analysis of survey results to help understand consumers.
• Comprehensive delivery options: Compete can deliver raw SPSS files and banner books to support internal analysis by a client.

Marketing Effectiveness Intelligence (MEI) reaches beyond individual site metrics to quantify consumers’ online behavior across multiple websites, and give marketers an overall view of their marketing success versus their competitors.

Benefits

• Quantity the success of your marketing spend: Determine the effect of your entire marketing spend on demand for your products.
• Understand how market forces influence consumers: Identify how changes in market forces and conditions impact your shopper pool and potential for business.
• Measure your potential for sales across channels: Determine your share of shoppers across your own and partner channels, and relative to the competition.

Features

• Aggregates cross-channel behavior: aggregates behaviors across sites to provide the best measure of market share.
• Separation of marketing influences: allows marketers to separate and measure the affect of both online and offline marketing spend across sales channels.
• Measures overall supply/demand: Uses supply/demand measures to understand what is driving or holding back sales relative to advertising and messaging.
• Online and offline insights: highly accurate and relevant insights into online and offline marketing.

Deliverables

• Metrics at any level: Metrics can be reported at the industry level, category level, brand level, and product or model level.
• Delivery tailored to your needs: Monthly read-out coupled with dashboards that together provide timely and actionable information to integrate into your business optimization processes.

Online Channel Effectiveness (OCE) allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. OCE enables marketers to reverse engineer their competitors’ online performance to optimize their own online marketing, sales, service and loyalty programs.

Benefits

• Benchmark online marketing and effectiveness: Use OCE to benchmark your website effectiveness versus direct rivals with industry and customer-specific KPIs.
• Identify new customer acquisition opportunities: OCE can help marketers identify opportunities across search, display advertising and referral sources for finding new customers.
• Optimize your website performance: Discover opportunities for enhancing customer acquisition or retention from your competitors.

Features

• Market Share: Track online market share for prospects and customers across your top competitors and product categories.
• Traffic Source: Reverse engineer competitors' online media, search and lead generation strategies to drive consumer traffic to your websites.
• Engage and Convert: Identify opportunities to improve website engagement and conversion metrics based on best practices, direct rivals and online leaders.
• Customer Loyalty: Increase customer loyalty by identifying characteristics of competitive consideration and build strategies to reduce churn.

Deliverables

• Executive-level Readout (ERO): A comprehensive quarterly review of key metrics with a deep focus on ROI suitable for executive and boardroom presentations.
• Dashboards: OCE is delivered as a monthly dashboard that provides timely and actionable information to integrate into your business optimization processes.

Marx ProMotion Plus Digital Report delivers consumer promotion intelligence in digital coupon activity across Network, Retailer and Brand websites.  With the ability to monitor 100+ websites, Marx provides key insights into the emerging world of digital coupon promotion.

Coverage of Digital Websites:

• National / Network Websites
• Retailer Websites
• Brand Websites
• Lifestyle Websites

Programs Covered:

• Print-at-Home
• Digital paperless (Print at Home, Load to Card, Load to Wallet)

Reports Features:

• Digital PLUS Alerts
  • Weekly email alerting you to any new or ongoing digital coupons
  • View more detail on each digital coupon campaign
  • Identify digital coupon activity by retailer
• Digital PLUS Library
  • Trends
  • Events in Action
  • Event Log
  • Website Activity
  • Creatives
  • Event Summary Report

Benefits of the Marx Digital ProMotion Report:

• Planning
  • Know your competitor's scale and size of their digital promotion events each week through email Alerts, delivered right to your inbox
  • Quantify digital campaign effectiveness, and determine which digital coupon websites are most active based on insights gathered trough Website Activity Snapshot or Creatives
  • Quantify the size and impact of your digital coupons and competitive digital coupons by comparing them to your own in an Annual Trend Report
• Retailer Alignment
  • Communicate Share of Voice (SOV) in digital coupons, in total, by distributor, or by website in a monthly Trend Report
  • Track retailer alignment and brand partnership in digital coupons
• New Product Analysis
  • Follow new digital coupon campaigns as they unfold with an Event Log Report