When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Broadcast Verification Services (BVS) delivers quick intelligence on when, where and if broadcast television and radio commercials aired as scheduled. Exact confirmation and compliance of media schedules allows you to quickly identify discrepancies for immediate action.   

Benefits                                                                                                                                     

• Receive near real-time confirmation that broadcast television and radio content aired as scheduled across 210 U.S. and Canadian markets.

Media Coverage

• Television (network, cable, spot, Spanish-language network)
• Radio (local)

Deliverables

• Browser-based, compatible with any media management or buying software
• BVS Encoding, the most advanced and widely-used technology in the marketplace, allows you to monitor any broadcast material -advertising, promos, PSAs, infomercials, programs and VNRs/EPKs
• All digital and HD-ready encoding technology 

Get validation on your strategy. Contact Rich Radzik at 212-991-6113 or [email protected].

AdScope provides deep, fast multimedia advertising intelligence that enables you to scope out emerging competitive threats — from creative detail to strategic insights. As a single source for highly detailed ad creative, occurrence and spending data, AdScope shows you what, where and how much your competition is advertising at the creative and campaign level.

Benefits

• Get instant e-mail alerts of breaking competitive ads 
• Analyze the ad spend behind each creative execution in the top 210 markets within 48 hours
• Understand how your marketing campaign stacks up against the competition in order to fight back quickly and effectively
• Get Flash Facts: weekly category-based trend reports

Media Coverage

• Television (network, cable, local cable, spot, Spanish-language network, syndicated) 
• Radio (local) 
• Magazines (consumer, Sunday, Spanish-language, custom) 
• Newspapers (national)
  
• Internet

Deliverables

• Web-based tool for 24/7 access
• Full motion video creative and highest quality ad images integrated into single source
• Immediate file purchase and delivery available within hours of initial airing
• Detailed written ad descriptions make ad search easy

For more information please contact Jack Daly at 212-991-6120 or [email protected] 

Traditional syndicated research provides a high-level overview of an industry or sector, but often leaves specific marketing questions unanswered. Compete POV provides marketers with the ability to explore their unique and specific issues on consumer web behavior.

Benefits

• Customized to fit your needs: Compete POV is created to match your specific business issue in a way that syndicated research cannot.
• Deep-dive analysis: A Compete POV Study provides clients with a detailed analysis down to micro-segments of consumer actions and behaviors.
• Get the total picture of the consumer: Combine behavioral, attitudinal and third-party data to create a complete picture of the consumer behavior.

Features

• Combine behavioral and attitudinal data: Compete is unique in the marketplace for our ability to both monitor the clickstream of our panel and survey those same participants.
• Add historical, third party or your own data: Compete can also combine historical clickstream data from our enormous database to provide context and historical trend information.

Deliverables

• Delivered with industry expertise: Compete POV is designed and delivered by industry experts and customized to deliver industry-specific key performance indicators and metrics.

Powered by the largest pool of online consumer behavior data in the industry, Compete PRO is the only online competitive intelligence service that combines site, search and referral analytics in a single product and user interface to help you quickly master online marketing.
 
Benefits

• Understand your position in the market: Benchmark your business against your peers and track your performance over time.
• Discover your competitor’s strategies: Know if your competitor is growing fast and gaining market share, and understand what strategy they're using to achieve their results.
• Plan and improve your marketing campaigns: Implement banner or search campaigns designed to capture your competitor’s users and traffic.

Features

• Site Profiles: allows marketers to stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains.
• Referral Analytics: Discover how top competitors are acquiring new customers online.
• Search Analytics: Find the keywords driving traffic to any site or category.
• Ranked Lists: Download lists of the top 15,000 sites.
• Daily Digests: An email in your inbox every morning with the latest daily info for sites in your portfolios.

Deliverables

• Compete PRO is web-based, on-demand tool.