Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Get valuable business insights from Kantar Media’s Local Cable service, a syndicated tracking of a sizable volume of cable advertising. Local Cable monitors multiple cable systems per market, allowing clients to differentiate commercial announcements that cleared in regional zones, versus market-wide.

Benefits

• Track local cable activity to stay informed of ground-breaking trends
• Understand how your marketing strategy stacks up against the competition in order to fight back quickly and effectively

Media Coverage

• Boston local cable
• San Francisco local cable

Occurrence level

Allows data access by:

• Date/time
• Cable system
• Network
• Category 
• Advertiser
• Brand
• Number of units

Deliverables

• Monitors 7 days a week, from 5:00 a.m. to 2:00 a.m.
• 10 cable networks per market 
• Speedy data delivery via E-Reports 
• Access to aired creatives

Evaliant is a comprehensive source of online advertising intelligence, helping you to uncover where, when and how brands are investing their online ad budgets. Get the competitive insights you need to understand your competitive landscape and execute optimal campaigns and new business pitches.

Benefits

• Track and report online display advertising expenditure, occurrence, impression and creative 
• Find which advertisers are breaking new campaigns on the web
• Monitor prospects’ Internet advertising on a daily basis 
• See a complete breakdown of your competitive websites’ advertisers

Media Coverage

• Internet (websites)

Deliverable

• Viewable new advertising activity within 24-48 hours of initial data occurrence
• Email alerts based on your competitive universe
• Exclusive ad network reporting
• 4,000+ Web sites monitored (in the U.S. and Canada)
• All IAB ad sizes, including Flash, broadband video, expandable, rollovers, and pre & interstitials
• 5-year historical database

Broadcast Verification Services (BVS) delivers quick intelligence on when, where and if broadcast television and radio commercials aired as scheduled. Exact confirmation and compliance of media schedules allows you to quickly identify discrepancies for immediate action.   

Benefits                                                                                                                                     

• Receive near real-time confirmation that broadcast television and radio content aired as scheduled across 210 U.S. and Canadian markets.

Media Coverage

• Television (network, cable, spot, Spanish-language network)
• Radio (local)

Deliverables

• Browser-based, compatible with any media management or buying software
• BVS Encoding, the most advanced and widely-used technology in the marketplace, allows you to monitor any broadcast material -advertising, promos, PSAs, infomercials, programs and VNRs/EPKs
• All digital and HD-ready encoding technology 

Get validation on your strategy. Contact Rich Radzik at 212-991-6113 or [email protected].

AdScope provides deep, fast multimedia advertising intelligence that enables you to scope out emerging competitive threats — from creative detail to strategic insights. As a single source for highly detailed ad creative, occurrence and spending data, AdScope shows you what, where and how much your competition is advertising at the creative and campaign level.

Benefits

• Get instant e-mail alerts of breaking competitive ads 
• Analyze the ad spend behind each creative execution in the top 210 markets within 48 hours
• Understand how your marketing campaign stacks up against the competition in order to fight back quickly and effectively
• Get Flash Facts: weekly category-based trend reports

Media Coverage

• Television (network, cable, local cable, spot, Spanish-language network, syndicated) 
• Radio (local) 
• Magazines (consumer, Sunday, Spanish-language, custom) 
• Newspapers (national)
  
• Internet

Deliverables

• Web-based tool for 24/7 access
• Full motion video creative and highest quality ad images integrated into single source
• Immediate file purchase and delivery available within hours of initial airing
• Detailed written ad descriptions make ad search easy

For more information please contact Jack Daly at 212-991-6120 or [email protected] 

AdDetector uncovers the latest TV creative and advertising activity to provide competitive intelligence for your tactical media plans. Offering flexible delivery including email alerts of television creative and occurrence information, AdDetector delivers insight into your competitors’ latest advertising move – within 48 hours.  

Benefits

• Stay ahead of the media curve with access to television creative, expenditure and occurrence information across 210 U.S. markets 
• Understand of how your marketing strategy stacks up against the competition in order to fight back quickly and effectively

Media Coverage

• Covers creative across a broad television spectrum:
• Network TV
• Cable TV
• Spot TV 
• Spanish Language Network TV
• Syndicated TV

Deliverables

• Browser-based for anytime, anywhere access
• View and download full-motion and color creatives 
• Email alerts of new updates to creative collection, within 24-72 hours after initial airing
• Historical 10-year database 
• Access to television ratings for full media picture 
• Customizable by media, market, company brand, category and many more 
• Easy Navigation with a simple, expeditious search tool

Which companies and brands are advertising? What journals are they using? What’s your share? Track competitive advertising and view ad images for print campaigns. Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena.

Print ad spend

• Journal Ad Review (JAR) data has defined the size and activity levels of the professional healthcare journal advertising market for decades. 
• Understand the competitive environment and your share within it
• Documents $, pages and insertions within specialty
• Data reported by company, product, drug class, and audience (journal group)
• Nearly 700 publications monitored each month

Print ad images

• JARScan is a searchable online database of full-color ad images, including pharmaceutical and device ads from across most healthcare markets.
• See ads exactly as they appear in journals, to evaluate creative and better understand brand messaging
• Get alerts on brand new creative, or search the historical archive, with many product campaign going back to 1995
• Search creative by product name, company, classification, description, date ad first appeared

Deliverables

• Market Opportunity Reporter (MORe), an easy-to-use online reporting tool for publishers and marketers that shows share by both $ and pages; annual subscription
• Short term and annual subscriptions to JARScan ad image database
• Ad hoc service bureau runs for smaller projects
• Within MARS Medical Audit module

For over 35 years, our syndicated and custom readership methodologies have been the common currency for evaluating medical journal readership among healthcare professionals. By better understanding how medical professionals read certain publications, you can maximize the impact and cost-effectiveness of your media investments.

Benefits

• See how frequently and thoroughly healthcare professionals read their print publications
• Find out the probability of ad page exposure in a particular publications
• Evaluate publication performance using the most trusted, stable, projectable data
  available in the healthcare market

Features

• Readership metrics include
  • Average Issue Readers
    Number of specialists likely to read an average issue of the publication
  • Average Page Exposures
    Number of specialists likely to see an ad page in an average issue of the publication
  • Reading Frequency
    Percent of the sample who reported reading 1,2,3, or 4 of the last 4 issues of the publication
  • Reading Patterns
    Profile of readers by how thoroughly they read an average issue of the publication
  • Prescribing/Demographic Data
    Readership metrics can be filtered by prescribing data, drug adoption policy, “no see” doctors, and more
• Syndicated readership data for more than 50 specialties in 8 key segments:
  • Medical/Surgical
  • Pharmacy
  • Managed Care: Clinical Decision Makers
  • Eyecare
  • Dentistry
  • Radiology
  • Nurse Practitioner/Physician Assistant
  • Veterinary
• Custom readership studies available for publications and markets not covered by syndicated studies

Deliverables

• Trend charts on key metrics with 4 years of data, available by specialty
• Data tables, with readership details for all studied publications, available by specialty
• Journal Profiles on individual publications
• Ad hoc reports and custom data analysis
• Within the MARS analysis and scheduling system

Precisely target groups or segments of consumers based on their observed online behavior. After completion of a survey, Compete can combine survey data with consumer clickstream data to determine the connection between survey responses and actual behavior.

Benefits

• Reach your survey target directly: Compete Survey 360 allow marketers to precisely target consumers based on observed online behavior rather than using screener questions.
• Track pre and post-survey behavior: Only Compete allows you to combine survey analysis with the clickstream of those consumers to show alignment of behavior to attitudinal responses.
• Link online behavior to offline behavior: Use survey responses about offline activities to link offline actions to online behavior.

Features

• Event-based fielding: Field surveys based on a specific user event such as visiting a specific page on a website, or completing a specific online process such as search.
• Target using pre-defined or custom behavioral segments: Create highly specific behavior segments based on high or low-incidence activities.
• Add clickstream data: Continue the analysis of a group of users post-survey to observe actual online behaviors.

Deliverables

• Detailed industry analysis: Compete's team of industry experts provide detailed analysis of survey results to help understand consumers.
• Comprehensive delivery options: Compete can deliver raw SPSS files and banner books to support internal analysis by a client.