Understand who you reach with your online advertising

Advertisers set precise goals when purchasing online media — but how can they be certain that their ads are reaching the intended targets? With Compete’s Ad R/F, advertisers, marketers and agencies can measure and analyze the audience reached by any online advertising campaign. Because Ad R/F provides continuously updated measurements of campaign reach and frequency, it serves not only as a post-campaign discovery tool, but also as an aid to mid-campaign optimization.

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CMAG maintains years’ worth of political and issue campaign data to satisfy all your research needs. Precisely coded and extensively detailed, CMAG data can be sorted or formatted to your unique specifications.

Benefits

• Validate your story or thesis with actual campaign ad data
• Receive customized analysis
• Identify new messages and message trends

Features

• Same-day ad capture delivered directly to your inbox
• Summarized reports with up-to-date occurrence and spending data
• High-resolution creative available in multiple video formats
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG is the nation’s go-to authority on paid campaign advertising, often cited by the national media, and with a long history of news media and academic partnerships. We will work with you to satisfy all your research and study needs.

Benefits

• Validate your research with actual campaign ad data
• Specify your data coding needs
• Make informed forecasting and planning decisions
• Learn who is using TV ads to target your audiences of interest
• Discover new messages and developing trends in real time

Features

• Current and historical ad campaign data
• Same-day ad capture delivered directly to your inbox
• High-resolution creative delivered in multiple video formats
• Summarized reports with up-to-date occurrence and spending data
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG will guide you through the increasingly crowded and intertwined worlds of issue advocacy, public policy and legal advertising. With CMAG, you can track, understand, and design your strategy around messages impacting your stakeholders, whether they are potential voters, consumers, constituents, or plaintiffs.

Benefits

• Track all current issue, public policy and tort solicitation messages
• Learn who is using TV ads to target your stakeholders
• Enjoy the strategic advantage of knowing all competing or critical messages
• Determine what drives public and elite opinion
• Adjust your communications strategy in real time, including your ad schedule and message content

Features

• Same-day ad capture delivered directly to your inbox
• Expert analysis of ad data and trends
• Summarized reports with the latest occurrence and spending data
• Internet ad tracking
• High-resolution creative delivered in multiple video formats
• Experienced account managers
• Fulfillment of ad-hoc and custom requests
• Internet and radio ad tracking also available

Deliverables

• AdAlert emails
• Customized reports
• MyCMAG web access
• Ad-hoc research and historical data

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Evaliant is a comprehensive source of online advertising intelligence, helping you to uncover where, when and how brands are investing their online ad budgets. Get the competitive insights you need to understand your competitive landscape and execute optimal campaigns and new business pitches.

Benefits

• Track and report online display advertising expenditure, occurrence, impression and creative 
• Find which advertisers are breaking new campaigns on the web
• Monitor prospects’ Internet advertising on a daily basis 
• See a complete breakdown of your competitive websites’ advertisers

Media Coverage

• Internet (websites)

Deliverable

• Viewable new advertising activity within 24-48 hours of initial data occurrence
• Email alerts based on your competitive universe
• Exclusive ad network reporting
• 4,000+ Web sites monitored (in the U.S. and Canada)
• All IAB ad sizes, including Flash, broadband video, expandable, rollovers, and pre & interstitials
• 5-year historical database

Powered by the largest pool of online consumer behavior data in the industry, Compete PRO is the only online competitive intelligence service that combines site, search and referral analytics in a single product and user interface to help you quickly master online marketing.
 
Benefits

• Understand your position in the market: Benchmark your business against your peers and track your performance over time.
• Discover your competitor’s strategies: Know if your competitor is growing fast and gaining market share, and understand what strategy they're using to achieve their results.
• Plan and improve your marketing campaigns: Implement banner or search campaigns designed to capture your competitor’s users and traffic.

Features

• Site Profiles: allows marketers to stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains.
• Referral Analytics: Discover how top competitors are acquiring new customers online.
• Search Analytics: Find the keywords driving traffic to any site or category.
• Ranked Lists: Download lists of the top 15,000 sites.
• Daily Digests: An email in your inbox every morning with the latest daily info for sites in your portfolios.

Deliverables

• Compete PRO is web-based, on-demand tool.

Behavior Match uses Compete’s unrivaled panel and proven methods to help marketers and agencies develop innovative, efficient media plans.  Media buyers define a target in terms of behaviors that match campaign goals, such as “gadget shoppers” or “cooking enthusiasts” or “mobile plan pre-churners.”
 

Benefits

• Pinpoint the sites where your customers are most likely to be found: Behavior Match reveals where you should advertise to reach segments defined by intersections of interests, online habits, and demography.
• Reach your always-moving target audience:  Build plans and market to segments of consumers defined by dynamic activities like consideration and research cycles.
• Build plans to maximize reach or efficiency: Use Behavior Match to rank sites by how many target consumers they reach.

Features

• Constant monitoring of consumers’ online behaviors: Behavior Match uses specific online behaviors and demographic attributes to segment Compete’s panel.
• Standard and customizable segment definitions: Clients identify segments of interest and Compete uses powerful data-mining systems to quantify where that segment can be found.
• Offline data for consumer packaged goods and automotive marketers: Compete has partnered with Kantar Retail and J.D. Power to power media plans based on offline sales information.

Deliverables

• The results are delivered to the client in an easy-to-read and easy-to-manipulate Excel format, which the client can immediately use to guide media planning and buying.

Ad Impact uses Compete’s unrivaled panel and proven methods to quantify the lift achieved by online internet advertising.  Marketers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI to discover winning strategies.   

Benefits

• Prove the value of online display advertising campaigns.
• Optimize media strategies with a more complete view.
• Analysis informed by Compete’s industry expertise.

Features

• Exposed-Control Measurement: Ad Impact analyzes online behavior of consumers after ad exposure compared to a control.
• Actionable Metrics: measure a campaign’s impact on viewthrough to brand properties.
• Measurement of Offline Sales Impact with Ad Impact | SG: Compete has partnered with Kantar Retail to measure the impact of online advertising at the checkout counter. 

Deliverables

• Supported by industry experts: All data and analysis are presented in concise, easy-to-read, and easy-to-share formats.

CMAG will be your eyes and ears for all paid media, equipping you with the real-time data you need to make fast, informed decisions. Our customized reporting and alert services are designed to meet the unique needs of political campaigns.
 
Benefits

• Know when, where, and how you have become a target of a new ad
• Learn who is using TV ads to target voters and opinion leaders
• Validate your message content
• Verify your ad schedule
• Evaluate the effectiveness of your paid media
• Access the data you need without having to manage it

 
Features

• Same-day ad capture delivered directly to your inbox
• Expert analysis of ad data and trends
• Summarized reports with the latest occurrence and spending data
• High-resolution creative available in multiple video formats
• Experienced account managers
• Fulfillment of ad-hoc and custom requests
• Internet and radio ad tracking also available

Deliverables

• AdAlert emails
• Customized reports
• MyCMAG web access
• Ad-hoc research and historical data