Understand who you reach with your online advertising

Advertisers set precise goals when purchasing online media — but how can they be certain that their ads are reaching the intended targets? With Compete’s Ad R/F, advertisers, marketers and agencies can measure and analyze the audience reached by any online advertising campaign. Because Ad R/F provides continuously updated measurements of campaign reach and frequency, it serves not only as a post-campaign discovery tool, but also as an aid to mid-campaign optimization.

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Media planning guided by actual consumer behavior

Traditionally, media planners made their best
efforts using tools that recommend sites based on survey response data
gathered from a small sample of consumers. The Compete Media Planner
(CMP) scores sites using actual online behaviors of 2 million consumers,
delivering a new level of depth and precision in media planning.

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In today’s multimedia marketplace, media sellers face many challenges: Resources, time management pressures, increasing competition from across all media, explosion of digital media options, continual sales cycles and tight marketing budgets.

DirectHEAT gives sales executives what you need when you need it. This one-stop service helps sales organizations protect and grow business by providing access to multimedia intelligence on key account opportunities.

The new service combines Kantar Media’s 20-media advertising reporting capabilities with other leading services such as targeted news alerts and a contact management database to bring an actionable, multimedia and multi-source customized email, straight to your inbox. 

Key benefits

• Saves Time: by preparing media sellers for sales calls with customized, timely and high-quality sales intelligence readily available and delivered directly to their inbox

• Saves Money: by combining multiple services into one highly actionable sales tool

• 360 Perspective: by accessing Kantar Media Intelligence’s 21-media reporting, media
  sellers will be able to determine how to grow the share of media spending

Key features:

• Account-targeted email alerts to specific media sellers

• Multi-media reporting from Kantar Media Intelligence

• Expedited media reporting featuring PIB ADvance data

• Customized business news alerts supplied by HighBeam Research

• Market-leading contact management database service

A DirectHEAT subscription provides media sellers with customized email
alerts as well as access to a special password-protected website for
additional account intelligence.

CMAG maintains years’ worth of political and issue campaign data to satisfy all your research needs. Precisely coded and extensively detailed, CMAG data can be sorted or formatted to your unique specifications.

Benefits

• Validate your story or thesis with actual campaign ad data
• Receive customized analysis
• Identify new messages and message trends

Features

• Same-day ad capture delivered directly to your inbox
• Summarized reports with up-to-date occurrence and spending data
• High-resolution creative available in multiple video formats
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG is the nation’s go-to authority on paid campaign advertising, often cited by the national media, and with a long history of news media and academic partnerships. We will work with you to satisfy all your research and study needs.

Benefits

• Validate your research with actual campaign ad data
• Specify your data coding needs
• Make informed forecasting and planning decisions
• Learn who is using TV ads to target your audiences of interest
• Discover new messages and developing trends in real time

Features

• Current and historical ad campaign data
• Same-day ad capture delivered directly to your inbox
• High-resolution creative delivered in multiple video formats
• Summarized reports with up-to-date occurrence and spending data
• Fullfillment of ad-hoc and custom requests

Deliverables

• AdAlert emails
• Customized reports
• Ad-hoc research and historical data

CMAG will guide you through the increasingly crowded and intertwined worlds of issue advocacy, public policy and legal advertising. With CMAG, you can track, understand, and design your strategy around messages impacting your stakeholders, whether they are potential voters, consumers, constituents, or plaintiffs.

Benefits

• Track all current issue, public policy and tort solicitation messages
• Learn who is using TV ads to target your stakeholders
• Enjoy the strategic advantage of knowing all competing or critical messages
• Determine what drives public and elite opinion
• Adjust your communications strategy in real time, including your ad schedule and message content

Features

• Same-day ad capture delivered directly to your inbox
• Expert analysis of ad data and trends
• Summarized reports with the latest occurrence and spending data
• Internet ad tracking
• High-resolution creative delivered in multiple video formats
• Experienced account managers
• Fulfillment of ad-hoc and custom requests
• Internet and radio ad tracking also available

Deliverables

• AdAlert emails
• Customized reports
• MyCMAG web access
• Ad-hoc research and historical data

When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

Precisely target groups or segments of consumers based on their observed online behavior. After completion of a survey, Compete can combine survey data with consumer clickstream data to determine the connection between survey responses and actual behavior.

Benefits

• Reach your survey target directly: Compete Survey 360 allow marketers to precisely target consumers based on observed online behavior rather than using screener questions.
• Track pre and post-survey behavior: Only Compete allows you to combine survey analysis with the clickstream of those consumers to show alignment of behavior to attitudinal responses.
• Link online behavior to offline behavior: Use survey responses about offline activities to link offline actions to online behavior.

Features

• Event-based fielding: Field surveys based on a specific user event such as visiting a specific page on a website, or completing a specific online process such as search.
• Target using pre-defined or custom behavioral segments: Create highly specific behavior segments based on high or low-incidence activities.
• Add clickstream data: Continue the analysis of a group of users post-survey to observe actual online behaviors.

Deliverables

• Detailed industry analysis: Compete's team of industry experts provide detailed analysis of survey results to help understand consumers.
• Comprehensive delivery options: Compete can deliver raw SPSS files and banner books to support internal analysis by a client.

Marketing Effectiveness Intelligence (MEI) reaches beyond individual site metrics to quantify consumers’ online behavior across multiple websites, and give marketers an overall view of their marketing success versus their competitors.

Benefits

• Quantity the success of your marketing spend: Determine the effect of your entire marketing spend on demand for your products.
• Understand how market forces influence consumers: Identify how changes in market forces and conditions impact your shopper pool and potential for business.
• Measure your potential for sales across channels: Determine your share of shoppers across your own and partner channels, and relative to the competition.

Features

• Aggregates cross-channel behavior: aggregates behaviors across sites to provide the best measure of market share.
• Separation of marketing influences: allows marketers to separate and measure the affect of both online and offline marketing spend across sales channels.
• Measures overall supply/demand: Uses supply/demand measures to understand what is driving or holding back sales relative to advertising and messaging.
• Online and offline insights: highly accurate and relevant insights into online and offline marketing.

Deliverables

• Metrics at any level: Metrics can be reported at the industry level, category level, brand level, and product or model level.
• Delivery tailored to your needs: Monthly read-out coupled with dashboards that together provide timely and actionable information to integrate into your business optimization processes.