Kantar Media’s Academic Suite is the source for advertising intelligence that provides your students with a 360º view for their marketing research projects. Kantar Media’s Intelligence & SRDS have joined to create a new Academic package that combines our crafted expertise in educational needs.

Basic Edition

• SRDS Access – Universal online access to profiles, contacts, and rates for thousands of media properties including business, consumer, news paper, radio, and TV media
• Intelligence’s Ad $ Summary – Custom advertising expenditure report for 18 media in a PDF

Advanced Edition
Basic Edition Plus…

• SRDS Local Market Audience Analyst - Online service featuring data on 200+ Experian^© Simmons^SM lifestyles and industry-standard Nielsen Claritas PRIZM segments
• Intelligence’s Ad$pender™ - A fast, top-level summary of the multi-media advertising marketplace
• SRDS Out-of-home and digital media

Benefits for Professors and Students

• Latest Advertising Data – Fast and reliable data that allows for accurate advertising measurements such as Total Rating Points, Cost Per Rating Point, Cost Per Thousand, and more
• Granular Information – Drill down data by DMA, state, or zip code to reach your optimal target market
• Easy-to-use Platforms – Easily download, print, generate reports, and populate spreadsheets and flowchart programs
• One-stop Service – No need to shop around for different programs, the Academic Suite has everything your students need to develop a marketing plan individual students and classrooms

Features

• 10,000+ Websites listed
• Built-in IP Access and Browser-based capabilities
• SRDS Tablet Media Library – 300+ apps that accept ads
• Integrated Website Audience Metrics including website analytics and online behavioral data (by Compete, Nielsen NetView, and Google’s DoubleClick Ad Planner)

This service provides complete planning information on alternative media vehicles. This proprietary database is conveniently organized into more than 25 media categories. Listings contain standardized ad rates, dates, contact information and links to Web sites that provide additional facts on alternative venues.

Benefits

• Target effectively through convenient online searches
• View and print the data you need
• Email advertising personnel
• Copy information into your documents
• View state maps and DMA maps

Features

• Over 2,600 comprehensive listings
• Place-Based
  • Airport
  • College Campus/School
  • Convenience Store
  • Hotel
  • Indoor
  • In-Flight
  • In-Store
  • Movie/Theater
  • Shopping Mall
  • Sports/Fitness/Leisure
  • Stadium/Arena/Sports Team
  • Truckside/Truckstop
  • Event Marketing
  • Other Specialized Media
• Traditional Outdoor
  • Aerials/Inflatibles
  • Bus Bench
  • Bus Shelter
  • Digital Media
  • Mobile
  • Outdoor
  • Sampling/Street Teams
  • Taxi
  • Telephone Kiosk
  • Transit
  • Vehicle Wraps

Deliverables

• Annual solutions include online access and 1 print issue
• Single-user solutions start as low as $447 (plus applicable shipping and tax)
• Multi-user and IP-authenticated solutions are available

When budgets are tight, competitive intelligence becomes more important than ever to make sound decisions. Kantar Media's On Demand Plan is the perfect solution to receive competitive advertising intelligence at a minimal investment.

This new plan brings you a designated account manager that will run reporst for you. No need to learn another service or product. Eliminate the need for staffing and training.

The On Demand Plan is specifically designed to be more cost-effective than purchasing single reports. It's an affordable solution to ground your key marketing decisions in a regular flow of competitive insights.

Benefits

For advertisers and agencies:

• Adjust your advertising strategy based on the latest trends and changes by industry, brand, product and more
• Analyze seasonal trends and media mixes with detailed ad expenditure information by category, parent company, brand and more

For media companies:

• Increase revenue by identifying new advertisers, products and growing categories
• Protect your market share by tracking which media your prospects are buying and all advertiser your competitors are getting

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Internet
• FSI/Coupons
• Out of Home

Features

• Receive 12 reports per year on up to 10 competitors
• Get designated Account Manager
• 48 hour turnaround guaranteed
• Flat fee quarterly invoicing
• Additional reports can be purchased for reduced fee
• Upgrade to a fixed plan at any time

Custom Solutions provides you with media intelligence tailored to your needs - to give you the ability to analyze your competitive landscape your way. From made-to-order data feeds and databases to customized competitive sets, enhanced classifications and more, Custom Solutions lets you access dashboards, reports and interfaces with the competitive media that you need.

Media Coverage

• Television
• Radio
• Magazines
• Newspapers
• Display
• Paid Search
• Online Video
• Tablet
• Out of Home
• FSI/Coupons

Customized...

• Content: Add classifications to your data requests and get access to supplemental
• Sourcesviews: data files, layouts, and special reports presentation-ready with your own branding
• Creative Access: flexible viewing and downloading capabilities
• Delivery: receive intelligence in various formats integrable with third-party system
• Web Application: build your own tool, exactly as you want it with direct exporting to text, Excel, or PDF files

AdScope provides deep, fast multimedia advertising intelligence that enables you to scope out emerging competitive threats — from creative detail to strategic insights. As a single source for highly detailed ad creative, occurrence and spending data, AdScope shows you what, where and how much your competition is advertising at the creative and campaign level.

Benefits

• Get instant e-mail alerts of breaking competitive ads 
• Analyze the ad spend behind each creative execution in the top 210 markets within 48 hours
• Understand how your marketing campaign stacks up against the competition in order to fight back quickly and effectively
• Get Flash Facts: weekly category-based trend reports

Media Coverage

• Television (network, cable, local cable, spot, Spanish-language network, syndicated) 
• Radio (local) 
• Magazines (consumer, Sunday, Spanish-language, custom) 
• Newspapers (national)
  
• Internet

Deliverables

• Web-based tool for 24/7 access
• Full motion video creative and highest quality ad images integrated into single source
• Immediate file purchase and delivery available within hours of initial airing
• Detailed written ad descriptions make ad search easy

For more information please contact Jack Daly at 212-991-6120 or [email protected] 

Ad$pender provides a fast, top-level summary of the multi-media advertising marketplace. This web-based tool spans five years of national summary spending trends, accessible by industry, parent company, and brand. Data is available via customizable reports with easy data exporting abilities to popular spreadsheet and flowchart programs.

Benefits

• Monitor and report top level advertising expenditure and occurrence for 3+ million brands across 18 media
• Respond fast and effectively to your competitors
• Plan and execute the optimal advertising strategy and tactics 

Media Coverage

• Television ( network, cable, spot, Spanish-language network, syndicated)
• Radio (Network, national spot, local)
• Magazines (consumer, b-to-b, local, Sunday, Spanish-language)
• Newspapers (national, local, Spanish-language)
• Internet
• Outdoor

Deliverables

• Browser-based for anytime, anywhere access
• Customizable by media, market, company brand, category and more
• Historical 10-year database
• Transferrable data: Easily generate reports and populate spreadsheets and flowchart programs

Fine tune your media mix with metrics on usage and ad exposure potential for a range of digital and alternative media, including drug references, web portals, mobile services, broadcast, Rx pads, patient record forms, mailers, and other media targeted to physicians and other healthcare professionals.

Benefits

• Understand audience size and exposure potential for a wide range of non-journal media
• Use standardized metrics to compare one advertising/promotional option to another
• Gain insight on new media such as mobile, satellite radio, social networking sites, etc.

Features

• Data are available across most med/surg specialties, and for the pharmacy and NP/PA markets
• Measured media include
  • Multi-sponsored media with wide distribution/exposure potential
  • Emerging digital media that offer marketers promotional investment opportunities, including non-traditional (i.e. not “advertising, per se) opportunities
• Key metrics available for all studied media are
  • Reach (% of market using or exposed)
  • Frequency of Use (estimated annual uses/exposures).
  • Certain media that lend themselves to more detailed exposure calculations may have additional data available

Deliverables

• Charts and graphs
• Data tables
• Within the MARS Medical analysis and scheduling software

A detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. Sources & Interactions was designed to help manufacturers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight into where their offerings fit into physicians (and other healthcare professionals’) information inventory.

A Kantar Media study of physician touchpoints with pharma and professional media

• Annual study of over 3,000 physicians across 20 specialties, exploring their media preferences and habits
• 40 sources of information studied
• Where do physicians in various specialties turn for professional information?
• Which tactics reach your target audience, how often, and how important are they as sources of professional information?
• How do you target valuable, difficult-to-reach physicians?
• Which tools do physicians use most for common tasks like referencing drug data, reading articles, or completing CME credits?
• How many physicians are using smartphones, and which ones are they using for professional purposes?
• How often do physicians use the Internet for professional purposes — and what do they do when they’re online?
• What are physicians’ perceptions of e-detailing presentations from manufacturers?

Deliverables

• Executive Summary
• Data tables, for any or all specialties
• Dashboard with interactive visualization of data
• Channel planner for optimizing promotional spend
• Can be customized to meet your specific needs

MarketAdvisor is your single source for multi-media, multi-market advertising information, allowing you to get a complete view of market development, allocation of advertising dollars and emerging opportunities.

Benefits

• Monitor prospects and competition in order to proactively protect your market share.

Media Coverage

• Television (Network, Cable, Spot, Spanish-language, Syndicated)
• Radio (Network, National Spot, Local)
• Magazines (Consumer, B-to-B, Local, Spanish-language)
• Newspapers (Local, Hispanic)
• Internet
• Outdoor

Deliverables

• Browser-based, for anywhere, anytime access
• Track advertising activity by category, media property, advertiser, and account
• Align your sales strategies with spending trends
• Create and monitor accounts for your sales force
• Sales-person friendly and simple to learn

Stradegy is the research tool of reference for multimedia media planning and buying across the advertising industry. Track the latest advertising activity to create cost-effective strategies based on detailed competitive insights customized around your needs. Our flexible application allows you to zoom in from top-level overview to highly-granular detail.

Benefits:                                                                                                                           

For advertisers:

• Monitor your competitive landscape with detailed, timely and comprehensive information 
• Plan and execute the optimal advertising strategy and tactics 
• Respond fast and effectively to your competitors based on the latest ad spending, occurrence and creative intelligence

For advertising agencies: 

• Develop and implement the best advertising strategy for existing and prospective clients
• Analyze the competition’s media plan (including expenditures, impressions, creative, and their placement) and identify growing categories, markets and ad budgets
• Take your new business efforts to the next level with targeted intelligence for pitches and prospecting

Media Coverage:                                                                                                          

Tracks ad activity across 22 media:

• Television (Network, Spot, Cable, Syndication, Spanish-language, Branded Entertainment) 
• Radio (Network, National Spot, Local) 
• Magazines (Consumer, B-to-B, Local, Sunday, Hispanic) 
• Newspapers (National, Local, Hispanic) 
• Display
  
• Paid Search
  
• Online Video
• Outdoor

Allows data access by:

• Media type
• Media property (website, TV network/station, program type and many more)
• Geography (including regional editions and breakdown by market)
• Ad Size/Length

Features:

• Customizable:  Choose how you view, filter, and download the information
• Browser-based: Get anytime, anywhere access
• Easy: Fast and easy interface and search tool 
• Powerful: Detailed, current and comprehensive databases