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Behind the Scenes of Political Ad-making

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  • Behind the Scenes of Political Ad-making

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    Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of content analysis and advertising expenditure data for political, public affairs and issue advocacy professionals.

    Behind the Scenes of Political Ad-making


    June 12, 2012 (Fox News)     - Campaign Media Analysis Group President, Ken Goldstein, discusses the role of local spot advertising in political ad spend in this Fox News interview. 

    Uploaded Weapons: Evolution of Political Ads
    Click on the image above to view the Fox News interview.

    Ken explains that “local spot advertising is going to comprise half of what is raised and spent in politics – whether that be a presidential race, senate races or house races, all added up." 

    According to Kantar Media, since Santorum dropped out of the GOP primaries, political ads have been 51% positive, 49% negative.

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