Traditionally, media planners made their best efforts using tools that recommend sites based on survey response data gathered from a small
sample of consumers. The Compete Media Planner (CMP) scores sites using actual online behaviors of 2 million consumers, delivering a new level of depth and precision in media planning.
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Where does Compete data come from?
Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.
Compete helps brands optimize their online activation with deep analytical expertise in the automotive, financial services, media, mobile, online, retail, telecom and travel markets. Compete’s solutions enable our clients to monitor how key metrics change over time and how they affect both online and offline marketing campaigns.
Kantar Media Compete worked together with Twitter to develop insights on how Twitter users who access Twitter primarily via their mobile devices differ from the average Twitter user. Here are the top five findings that advertisers need to know to better connect with these mobile consumers on Twitter.
INFOGRAPHIC - Presidential Digital Duel: Obama Takes the Lead Online
By Katy Bachman, Adweek, September 28, 2012Both President Obama and GOP challenger Mitt...
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