Traditionally, media planners made their best efforts using tools that recommend sites based on survey response data gathered from a small
sample of consumers. The Compete Media Planner (CMP) scores sites using actual online behaviors of 2 million consumers, delivering a new level of depth and precision in media planning.

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Welcome to the Connection Project.

Why connection “project?” Because it’s a work in progress, and, most important, bigger than just one company. So, join us this May as the
Digital CMO Summit heads to New Orleans. What better place to gather than the birthplace of jazz, a musical genre where success is tied to
the connections revealed as notes play out. Successful brands find connections as well, and they use them to forge deeper, more profitable customer relationships.

The Connection Project celebrates and spotlights these brands, revealing —in their own words –how they are navigating the new digital economy and successfully winning the hearts, minds and wallet-share of today’s connected consumers.