Bremer to Spearhead Company's Digital Measurement Methodology and Innovation

Boston MA, (August
10, 2010) - Compete, a Kantar
Media company, today announced that John Bremer, a marketing research
industry leader, has joined the company as chief research officer. At
Compete, he will lead the effort to deliver best-in-class
projection/normalization methodologies, set new standards and policies
for data quality and serve as the company's primary expert on digital
research approaches, models and techniques.

"John is joining Compete during a time of tremendous opportunity for
our company and our industry," said Scott Ernst, president of Compete.
"Data is now driving billions of dollars worth of digital marketing
decisions, and our methodology must continue to instill confidence and
be synonymous with quality and business value. John will not only be an
asset to Compete and our clients, but also a leading voice across the
entire digital research landscape."

"From my vantage point at the center of digital research innovation, no
company is more focused on data quality and the effective application
of data to digital marketing than Compete," said John Bremer. "The
information we deliver is critical to marketers, especially when it is
integrated with other data types, and we've only scratched the surface
of what's possible as our insights are used in concert with other
best-in-class qualitative and quantitative data partners."

Earlier in his distinguished career, Bremer became well-known for
developing advanced research techniques including his work ensuring the
representativeness of online data, forecasting election results and
linking data from different data sources and data types to generate
richer insights. His extensive experience developing research
methodologies and techniques includes groundbreaking work in academia;
Bremer was a senior research assistant to Dr. James Heckman, and
projects on which he worked were cited within Dr. Heckman's 2000 Nobel
Prize in Economics.

In recent years, Bremer was the co-director of the Harris Interactive
Center for Innovation as well as the head of research
methodology/global representativeness at Harris Interactive. Prior to
Harris, Bremer was a research associate at advertising agency DDB
Needham in their Analytical Resources Group. He earned Bachelor of Arts
degrees in statistics, mathematical economic analysis and public policy
from Rice University; a Master of Science in statistics from the
University of Chicago, where he also obtained his MBA; and a Master of
Arts in political science from the University of Rochester. Bremer is a
professional member of the American Statistical Association.

About
Compete
Compete, a Kantar Media
company, helps the world's top brands improve their marketing based on
the online behavior of millions of consumers. Leading marketers such as
Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler,
and Verizon Wireless rely on Compete's services to create effective
online experiences and highly profitable advertising campaigns.
Compete's online behavior database -- the largest in the industry --
makes the Web as ingrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information, please visit www.compete.com.

About Kantar Media
Established in more than 50
countries, Kantar Media enables the mastering of multimedia momentum
through analysis of print, radio, TV, internet, cinema, mobile, social
media, and outdoor worldwide. Kantar Media offers a full range of media
insights and audience measurement services through its global business
sectors -- Intelligence, Audiences, TGI & Custom. Kantar Media
companies also include Compete, Cymfony and SRDS. Drawing upon the
deepest expertise in the industry, Kantar Media tracks more than 3
million brands and delivers insight to more than 22,000 customers
around the world. www.kantarmediana.com