Massive Data from Industry’s Largest Digital Panel Enables New Analytic Applications

BOSTON – (November 18, 2010) – Compete, a Kantar Media company, today introduced its new “All-Access API,” an enhanced platform that delivers the most comprehensive digital metrics on the web. The new platform provides advertising agencies, brands, publishers and individual developers with unlimited access to detailed traffic, audience and engagement metrics covering the top one million websites – by far the broadest and deepest data set of its kind.  All marketers can now use the API to integrate Compete’s data into their internal analytic applications and public-facing web sites, creating new and innovative digital offerings.

“The new Compete API enables marketers of any size and from any industry to tap into the industry’s largest online panel and most comprehensive set of digital metrics,” said Stephen DiMarco, chief marketing officer at Compete. “The API makes our data easy to integrate into innovative new applications that promise to increase the speed, precision and effectiveness of digital marketing programs.”
The new API allows the most important metrics to be pulled directly into a client’s own analytic and reporting templates, and can also be incorporated into publicly available online offerings including websites and applications. Examples of marketing applications of the Compete API include:

• Traffic optimization: an online retailer overlays its customers’ search engine results pages with Compete site popularity and growth metrics generated on the fly.

• Media Arbitrage: a media buyer integrates Compete site traffic and demographic data into its internal media planning models.

• Competitor Benchmarking: An interactive agency mashes up its clients’ keyword data with Compete data on its clients’ rivals to improve SEO performance.

For more information about Compete’s API, additional pricing details and real examples of the Compete API including Crunchbase (TechCrunch), Domain Tools and SEO Book, please visit www.compete.com/developer/ or contact Leif Cefalo at [email protected].

About Compete
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers.  Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns.  Compete’s online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S.  For more information, please visit http://www.compete.com/.
 
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom.  Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.  (www.KantarMediaNA.com).