WATERTOWN, MA - May 12, 2010 - Cymfony, a Kantar Media company and a leader in analyzing influence in social and traditional media, announces the latest release of its 3rd generation social media listening platform, Cymfony Maestro v1.3. This new version further extends the reach of social media monitoring across the enterprise by providing scalability and performance enhancements. It increases the number of unique dashboards and users into the tens of thousands per client, and it enables users to better explore and understand the impact and reach of sites, posts, and individual authors through a new "Influence Matrix".

"Cymfony Maestro v1.3 is all about reach," said Richard Pasewark, Cymfony's General Manager. "It provides a granular view of which dialogue has broader influence (the "reach" of talking) while extending the footprint of social media monitoring across the enterprise in a consistent, yet customizable way (the "reach" of listening).

Cymfony's expanding base of global customers use Cymfony Maestro to listen to brand discussion, monitor brand reputation, understand campaign effectiveness, and extract valuable consumer insights among other business needs. The performance and scalability enhancements in Maestro v1.3 were made to extend capabilities to a broader set of users within the organization. Adaptable to a range of enterprise-class needs, Cymfony Maestro enables the establishment of standard metrics which can then be combined with product or regional-specific measurements to provide quantitative and qualitative assessments.

Recognizing that all dialogue does not have the same impact and that standard impression measurements do not tell the entire story, Cymfony Maestro v1.3 includes an expanded impact assessment tool: the Influence Matrix. To assess the real impact of social media dialogue users can view the reach, link backs, Tweet links, Diggs, comments and more, for individual posts, authors, or entire sites. Cymfony Maestro v1.3 users can click through the Influence Matrix to directly access the underlying posts and download data to craft customized influence scores.