WATERTOWN, MA - February 9, 2010 - Cymfony, a Kantar Media company and a leader in analyzing influence in social and traditional media, today announced the introduction of Cymfony Market Intelligence Studies - a customizable framework for deriving deeper insights from traditional and social media dialogue impacting brands.

Based on best practices that Cymfony has defined from years of experience, three types of research and analysis products are available to address marketers' needs. Each study supports increasing complexity and breadth - in content scope, depth of insight, and development of recommendations:

Cymfony Competitive Landscape Study: an in-depth audit to understand the metrics and assessment of brand presence in online dialogue.
Cymfony Category Insights Study: a comprehensive perspective encompassing the brand's digital identity and consumer mindset, motivations, influence, and barriers to adoption.
Cymfony Holistic Market Research Engagement: a deep-dive market discovery which might span international markets, influence implications, or correlation with proprietary data sources, such as sales data or survey research.
"We find that marketers need more than basic trend analysis provided by quantitative views of brand mentions in social media sources," said Cymfony Senior Director of Insights Practice, Natasha Stevens. "Our Market Intelligence Studies provide a consistent, reproducible insight delivery framework through which social and traditional media can be integrated into the broader market research portfolio."

To maximize the value extracted from analyzing online conversations, conducting a series of Cymfony Market Intelligence Studies is recommended. Sequencing multiple studies together, a richer picture of the consumers' true attitudes, motivations, and behaviors emerges. As a result, marketers better optimize their digital programs, marketing mix, and client engagement.

Market Intelligence Studies, available now, are conducted and delivered by a team of Cymfony's social media analysts, linguists, and industry experts utilizing the company's third generation listening platform, Cymfony Maestro.

"The new Cymfony Market Intelligence Studies provide actionable advice to our growing base of customers," said Richard Pasewark, Cymfony's General Manager. "The framework's flexibility supports a range of market research needs, enabling us to provide the high-value insights and recommendations that have become our trademark."