print Social & Traditional Media Listening Pioneer to Provide Consumer Insights to Clients in the U.K. and Europe
Rogers Named Business Development Director
LONDON, UK–4 October 2011 –Kantar Media is launching Cymfony, a leader in social and traditional media listening, in Europe. Cymfony, which will be based in London, will provide clients in the U.K. and Europe with insights gleaned from online consumer conversations.
To head the effort, Kantar Media Cymfony has named Simon Rogers as Director of Business Development. Rogers has held various positions with companies in the technology, consulting and social media industries, including roles with Cap Gemini, Xansa, Infor and Market Sentinel.
Richard Pasewark, President of Cymfony, commented “Kantar Media Cymfony offers ideal solutions for companies that are ready to advance beyond basic monitoring of social media discussion and use of simple metrics, as is true of companies throughout the world. Through Maestro, clients are able to assess and understand the cross relationships between brands, topics, sites/publications, and sentiment while identifying the influence of the millions of conversations. With this expansion, Kantar Media Cymfony will extend its reach to multiple countries, providing our growing base of clients with accessible, intelligent and meaningful analysis of social media discussions for unrivalled insights and perspective.”
Kantar Media Cymfony provides comprehensive technologies and services to enable effective monitoring of social media and traditional media platforms. These include:
- Maestro: an enterprise class, software-as-a-service platform combining social and traditional media into an easy-to-use web dashboard
- Market Intelligence Studies: analytical services, leveraging best practices and market expertise, that deliver deep consumer insights and actionable recommendations
- Cymfony Insights: “ready to use” syndicated offers combining Maestro access and analytical services for select industries including automotive and finance
“It is clear,” said Rogers, “that real-time monitoring and analysis of consumer brand and market discussions and the resulting insights are vital tools for brand managers worldwide, especially in the UK and Europe where local, regional, and multinational corporations have the opportunity to refine their messages and make better strategic decisions through the use of social media solutions.”
Jean-Michel Portier, CEO, Kantar Media added “Most brands today are communicating across multiple media formats, making it essential that they receive a cross-media view of brand sentiment. We are delighted to enhance our social and traditional media solutions across Europe to solve this important challenge. As a result our clients can benefit from Cymfony’s unique and high-quality social media solutions.”
Kantar Media Cymfony solutions are available to clients across Europe immediately.
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.www.KantarMedia.com