print New York, NY, August 11th, 2011 – Millward Brown and Kantar Media Cymfony today announced a new suite of online listening solutions merging Kantar Media Cymfony’s analysis of social media and online discussion with Millward Brown’s brand and communications research.
The solution suite, which is being launched initially in the U.S., is designed to run alongside Millward Brown brand tracking programs and offers clients the ability to:
- Engage in real-time monitoring and crisis management to allow brands to quickly “listen” and respond based on real-time consumer conversation
- Understand brands more completely by complementing traditional equity and communications research with in-depth consumer commentary
- Inform survey design to ensure studies are created in the language and terminology consumers use and focused on the most relevant category drivers
“Our clients are constantly being charged with integrating insights across a variety of different sources to inform critical business decisions and drive strategy,” said Ann Green, Client Solutions Partner at Millward Brown. “What we have developed with Kantar Media Cymfony is an innovative framework on how to leverage social media and online discussion, and seamlessly integrate this into our brand tracking programs. And that’s a powerful thing.”
Added Natasha Stevens, Vice President of Insight and Business Development at Kantar Media’s Cymfony, “Clients have access to many different online listening tools. But today’s challenge is not access, it’s understanding – understanding of how to determine what’s important and how to best integrate social media insights with other forms of existing research. Our new solutions will allow clients to identify essential consumer feedback and respond to it quickly and efficiently.”
For more information on the solution suite, please contact [email protected]
About Millward Brown
Millward Brown (www.millwardbrown.com) is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.
About Kantar Media
Kantar Media, which is represented in over 50 countries, helps clients master the world’s multimedia momentum through analysis of print, radio, TV, Internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors—Audiences, Intelligence, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. Kantar Media is part of Kantar, WPP's insight, information and consultancy group. www.KantarMediaNA.com.