A detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. Sources & Interactions 2010 was designed to help manufacturers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight into where their offerings fit into physicians (and other healthcare professionals’) information inventory.

A Kantar Media study of physician touchpoints with pharma and professional media

• Annual study of over 3,000 physicians across 20 specialties, exploring their media preferences and habits
• 40 sources of information studied
• Where do physicians in various specialties turn for professional information?
• Which tactics reach your target audience, how often, and how important are they as sources of professional information?
• How do you target valuable, difficult-to-reach physicians?
• Which tools do physicians use most for common tasks like referencing drug data, reading articles, or completing CME credits?
• How many physicians are using smartphones, and which ones are they using for professional purposes?
• How often do physicians use the Internet for professional purposes — and what do they do when they’re online?
• What are physicians’ perceptions of e-detailing presentations from manufacturers?

Deliverables

• Executive Summary
• Data tables, for any or all specialties
• Dashboard with interactive visualization of data
• Channel planner for optimizing promotional spend
• Can be customized to meet your specific needs