Fear Factor: Political Ads Targeted at Women
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Our Latest Research
Kantar Media Audiences' latest research paper, "Horses for Courses - RPD or Peoplemeter?" outlines RPD's (return path data) evolution, current role and future considerations in audience measurement.
The paper was presented at the ESOMAR 2010 conference in Berlin on October 20, 2010.
Momentum Review
Read the latest issue of Momentum Review, Kantar Media's international perspective on media, monitoring and marketing.
Digital CMO Summit 2010
Check out Compete's Big Brand video filmed at the 2010 Digital CMO Summit, where media,advertising and agency executives exchanged perspectives on the Internet's redefining of the marketer's playbook.
Or download the booklet here.
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Fear Factor: Political Ads Targeted at Women
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Latest Press
Kantar Media Reports Digital Coupon Events Increased 33.6 Percent in 2010
Number of manufacturers distributing digital coupons grew by 17.4 percent over a year ago...
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In The Press
Jon Swallen, senior vice president of research at Kantar Media, talks to Media Life about what categories are leading the recovery, what's still lagging, and how automotive will hold up going forward - Media Life Magazine
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