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Upcoming: Pharma Marketing - State of the Industry In 2011

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  • Upcoming: Pharma Marketing - State of the Industry In 2011

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    Upcoming: Pharma Marketing - State of the Industry In 2011

    11/02/2011

     

    Kantar Media invites you to attend our exclusive webcast as part of the ARF’s webcast series.

    Date    : Wednesday, October 26, 2011 • 12:00 - 1:00PM ET  

    Presenters:

    • Richard Fielding - Chief Client Officer, Kantar Media North America
    • Beth Snyder Bulik - Reporter, Advertising Age  

    The webcast is a state-of-the-industry overview of trends in pharmaceutical marketing. It's been about 15 years since DTC advertising restrictions were loosened and the marketing of prescription drugs went from $0 to a $4 billion industry. We'll look at the advertising and marketing trends over the past few years, where are we now, and what the future might hold, including:

    • Healthcare reform and its potential impact 
    • Pharmaceutical advertising trends and marketing on the web and in social media
    • The rise of retail pharmacies in the marketing chain

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    • In The Press

    • Medical journals are regaining their spine. Coming on the heels of 2010's rebound was a healthy gain in professional advertising during the first six months of this year.  - Medical Marketing & Media

       
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