Financial Services: Navigating Rough Seas
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Financial Services: Navigating Rough Seas
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« BACKFinancial Services: Navigating Rough Seas
10/25/2012
Date: Thursday, October 25, 2012
Time: 12:00PM - 1:00PM ET
Did anyone really expect that in 2011 insurance companies as a category would spend more on U.S. measured media than the nation's banks and credit card companies combined?
Gain an understanding of the marketing trends driving one of the highest spending sectors in the media landscape in our exclusive webcast as part of the ARF’s webcast series. Join Richard Fielding, Chief Client Officer of Kantar Media North America, and Julie Liesse, Ad Age Reporter, as they share insights mined from Kantar Media's ad tracking database.
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The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs. - Harvard Business Review