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Insight of the Month - Archive

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    • ARF Research Logo

      Audiences presented new research papers at the ARF's last Audience Measurement 5.0 conference in New York. Download the actual ARF presentations below:

      • Using Return Path Data to Understand
        Contextual Advertising Engagement on TV
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    • Momentum Review

    • Read the latest issue of Momentum Review, Kantar Media's international perspective on media, monitoring and marketing.

    • Digital CMO Summit 2010

    • Check out Compete's Big Brand video filmed at the 2010 Digital CMO Summit, where media,advertising and agency executives exchanged perspectives on the Internet's redefining of the marketer's playbook.

  • Insight of the Month - Archive

    Insight of the Month - Archive

    2010

    July - Insight of the Month July

    June - Insight of the Month June

    January - Insight of the Month January

    2009

    December - Insight of the Month December 2009

     

     

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    • The economic slowdown didn't scare off advertisers. Jon Swallen, senior vice president of research at Kantar Media, talks to Media Life about what categories are leading the recovery, what's still lagging, and how automotive will hold up going forward - Media Life Magazine

       
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