Jon Swallen, an authority on the U.S. advertising industry and Chief Research Officer at Kantar Media Ad Intelligence, provides an in-depth analysis of the latest advertising trends in the automotive category. Get deep insights into marketing and advertising trends for this significant sector with a complimentary copy of our latest trend report, Automotive Ad Insights.
Intelligence
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Black Friday Ad Insights
We’ve used our AdScope tool to analyze occurrence, expenditure, and creative data for ads that featured “Black Friday” messaging during the three weeks leading up to the year’s biggest sales event. Get our complimentary whitepaper here.
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Featured Product: Paid Search Strategies in the Travel Category
Get an in-depth analysis of competing Paid Search strategies in a category that is of interest to you:
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Intelligence
Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.
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Automotive Ad Insights
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Online Video Automotive Ad Insights
Online Video is becoming a critical new media channel, quickly gaining popularity among both consumers and advertisers. Get insights on strategies and messaging approaches used by automotive manufacturers, a category that's been an early adopter of the Online Video channel, in our complimentary report.
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Latest Press
Kantar Media Reports U.S. Advertising Expenditures Increased 3.5% in the Second...
New York, NY, September 9, 2013 – Total advertising expenditures in the second quarter of 2013...
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Kantar Media Intelligence on Twitter. A regular feed of insights about today, and tomorrow's cross-media world.
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