print Veteran advertising insight analyst to lead initiatives in emerging media platform measurement, data integration, thought leadership
New York, NY, May 16 2012 -- Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, has named Jon Swallen Chief Research Officer for Kantar Media Intelligence North America.
The announcement, effective immediately, was made by George Carens, President of Kantar Media Intelligence North America.
Previously SVP of Research for Kantar Media Intelligence, Swallen in his new role will lead initiatives into the development of digital methodologies for ad supported online video, social and mobile advertising, as well as spearhead data integration programs and thought leadership efforts in varied industry vertical markets.
“Kantar Media Intelligence is recognized as the gold standard source for competitive advertising information today due to the quality of our data and Jon is responsible to a great extent for that reputation,” says Carens. “Even more so for our clients, Jon has been responsible for helping them to understand the strategies behind campaigns and providing unique insights into their impact. It is this ability, to go beyond ‘what’ and deliver ‘why’ that will enable us to continue our leadership as Jon develops new methodologies for analyzing emerging media channels.”
“In an increasingly complicated media environment, where the volume and variety of data can easily overwhelm those looking to analyze and understand it, Jon has the unique ability to identify, process and make accessible the long-term big picture trends that are redefining our industry,” says Terry Kent, CEO, Kantar Media North America. “He has an unparalleled ability to see where we as an industry are heading based upon what is happening today. It is this vision that is as equally important to our clients as the quality and integrity of the data that Jon is committed to producing.”
Prior to joining Kantar Media Intelligence in 2004, Swallen held senior research positions in the media departments of the Universal McCann and Ogilvy & Mather advertising agencies. He managed a wide range of research activities that were focused on understanding consumer’s use of media and applying these insights to improve the effectiveness of client’s media advertising strategies.
He has been an active contributor within the media research community over the past two decades and has been an invited speaker at leading industry events, both domestically and abroad. He holds a B.A. degree from Duke University.
About Kantar Media
Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.KantarMediaNA.com.