Shopper Marketing Insights

    • Marx Coupon Ticker

    • 2010 YTD FSI Coupons Dropped:
      288,443.0 million

      2010 vs. 2009 YTD % Change:
      +9.7%

      Last updated: 12/5/2010

    • Featured Product: PLUS Digital

    • The Marx Digital ProMotion Report provides digital promotion advertisers with insight into competitive digital couponing activity.

      • Save time with weekly email alerts and scheduled reports
      • Improve actionability through customized category insights
      • Understand competitive retailer alignment through digital promotion programs
      • Benchmark performance versus digital best practices across total CPG

       

      Contact Marx Today to find out how the Marx Digital ProMotion Report helps you stay ahead of the competition.

    • Free Standing Insert Trends

    •  

      Previous annual trends available upon request.

  • Shopper Marketing Insights

    Marx, a Kantar Media solution, is the leading supplier of competitive consumer promotion information in North America. Marx holds a unique position in the marketing-information industry as the only source for digital and census-level Free Standing Insert (FSI) coupon tracking.

    Shopper Marketing Insights

    Mass Channel Insight:
    How is Target promoting store brands in my categories and across the total store?
    Downlaod week 1 PDF

    Drug Channel Insight:
    How do digital promotion tactics compare at my retailer versus other retailers in this channel
    Downlaod week 2 PDF

    Food Channel Insight:
    How are digital promotions being presented on my retailer’s website from a shopper’s perspective??
    Downlaod week 3 PDF

    • Latest Press

    • Digital Coupon Events Increased By More Than 59.9 Percent Through September 30...

      Number of manufacturers distributing digital coupons increased by more than 23.0 percent versus...

       
    • Marx In The News

    • The use of digital coupons is growing quickly, up 60% this year. However, digital only
      represents about 1% of the general couponing space... - Direct Marketing News