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Welcome to the
Grid. Click the issue below to see what ads are airing.�� VOLUME SEVEN � ISSUE 1: December and January, 2011 |
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Alaska
- Colorado - Connecticut -
Illinois - Nebraska New
Mexico - New York - Rhode
Island - Vermont - West
Virginia |
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By Level 4 |
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By Race 4 |
Lt.
Governor����������� State Senate����
�������Mayor |
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During December and
January, Kantar Media/CMAG tracked hundreds of new issue and political ad campaigns on topics from Healthcare to Religious
Freedom.� Below are key ads from December
and January. |
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112th
Congress |
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Energy
& Environment |
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Government
Spending |
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Gun
Control |
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Healthcare |
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Key State Issue Ads |
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Alaska |
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Connecticut |
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Nebraska |
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Rhode
Island |
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Vermont |
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To
Top � |
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Key Political Campaign Ads |
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Lieutenant
Governor |
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State
Senate |
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Mayor |
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Key Federal Issue Ads In Detail |
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Sponsors: Boeing; Coca-Cola Company; Independent
Insurance Agents and Brokers of America, Inc.; National Community Pharmacists
Association (NCPA); National Federation of Independent Business (NFIB) Summary: Elections are over,
but ads continue to be released. Multiple companies have been releasing print
ads in DC opinion leader publications over the past two months welcoming the
112th Congress. Boeing highlights
the 1.5 million Americans that work for or with Boeing, and the company�s
suppliers in all 50 states in their ad. The ad also extends words of
encouragement and well wishes to the new Congress. The Coca-Cola Company �welcomes the 112th Congress and
looks forward to working with you to spark and sustain positive change for
the American people,� in their print ad. The ad also touts the company�s work
on nutrition issues, including revamped calorie information to the front of
product labels and vending machines, and their efforts in being a more
sustainable company. Independent
Insurance Agents and Brokers of America also released a welcome ad
highlighting the 300,000 members of the group, and explaining, �We look
forward to working with you on issues important to our members, their
customers, and Main Street America. The National
Community Pharmacists Association (NCPA) highlights their work with
independent pharmacies, and the group�s number of employees in an ad
welcoming the new Congress. The spot notes, �Independent pharmacies are the
backbone of the Medicare and Medicaid Drug Benefits� and an economic engine
in your community.� With pharmacies across the nation, the group urges
members of Congress to, �When you�re back home, drop in to see us. We live
where you do.� The National Federation
of Independent Business (NFIB) is congratulating and thanking specific freshman
members of Congress who will give a voice to small business. In the coming
weeks, we can expect to see many more of these welcoming ads from a variety
of groups wanting to raise awareness in a positive light to their agendas. As
more and more issues unfold, you can expect print ads to begin to target
specific bills and sometimes specific legislators. Sponsors:
United We Serve Summary:
Giving back to
society is a value many Americans cherish, and in a recent 60-second spot, United We Serve is urging Americans
to become more involved in community service. The ad explains you do not need
money to give back, but instead can give your time to a variety of causes.
The ad, narrated by the President, urges people to become involved in
community service to �make a difference in the life of our nation.� Sponsors: BP;
Citizens Energy; American Petroleum Institute; Nuclear Energy Institute;
American Coalition for Clean Coal Electricity Summary:
The BP oil spill was months ago,
but the company is on the air with a string of new ads encouraging tourism to
the Gulf, and touting their clean-up efforts after the spill. In the ads,
various business owners � from shrimp boat captains to hotel owners � discuss
how BP fulfilled their promise to not only clean up the beaches and ocean,
but also to financially assist anyone whose livelihood may have been
threatened by the spill. With the economy still hurting, many families are
struggling to pay the bills, a new ad from Citizens Energy explains. In the spot, Joe Kennedy praises Citgo
Petroleum and the people of Government Spending Sponsors:
Taxpayers Against Earmarks Summary:
A new web ad is
running on the Washington Times� web page that criticizes wasteful spending.
The ad, sponsored by Taxpayers Against
Earmarks, poses the question �$188,000 to promote cultural richness of
hot air balloons? In this economy? Not on our watch!� Sponsors:
National Shooting Sports Foundation; Speak Up Summary:
The mission of the National Shooting Sports Foundation is
to promote, protect and preserve hunting and shooting sports. The group
promotes participation, protects shooting sports from the fees of Capitol
Hill, and strives to preserve traditions and firearm freedoms for citizens
and future generations, explains a recent ad released by the group. In the
wake of the Arizona shootings, Speak
Up has come on the air raising awareness about school shootings. �In four
out of five school shootings the attacker tells somebody about it first,�
points out the ad before encouraging students to call the group�s hotline to
anonymously report weapon threats at school. Sponsors:
Americans United for Life; Americans United for Change; Americans for Stable
Quality Care; Virtue Media Summary:
With the start of
the 112th Congress comes the promise of a conservative undoing of President
Barack Obama�s policies. Part of this overthrow is sure to be a tightening of
reproductive rights, and Americans
United for Life is running ads calling for the defunding of Planned
Parenthood, and urging readers to sign a petition. Virtue Media is back on the air with an ad displaying multiple
images of 3-D sonograms in an effort to demonstrate �an unborn baby is a
human life.� Americans United for
Change is on the air with a new ad explaining The Affordable Care Act
provides Americans with the same health protection Congress gets, but
Republicans want to take away that protection, putting big insurance
companies in charge. The group urges viewers to contact Congress to ensure
you get �the same health insurance protections they get.� The group Americans for Stable Quality Care hit
the airwaves with a new 15-second ad this month. The ad touts healthcare
reform for lowering out-of-pocket expenses, cutting waste and paperwork, and
reducing the deficit by $143 billion. Sponsors:
Council of American Islamic Relations Summary:
The Council of American Islamic Relations is
on the air with a new ad explaining, �The ability to practice our religion,
if we don�t have our rights at the heart of American freedom, you don�t have
your rights.� |
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Sponsors: Alaska
Coal Association; Pebble Partnership; Alaska Wild Salmon Association;
Renewable Resources Foundation Summary:� As a
state rich in natural resources and wildlife, Alaskans frequently see ads
regarding energy and environmental issues on the airwaves. The Alaska Coal Association is on the air
with a 30-second spot promoting clean coal technology. The ad notes,
�Alaskans want affordable power. And we want to protect the
environment,� and clean coal technology can do both. Modern day coal plants
have cut key emissions by 90%, and government and industry are investing
billions in technology that will reduce it to zero emissions, the commercial
explains. The proposed Pebble Mine is a very hot-button issue in Alaska right
now, and two groups are currently on the air with new ads. The Pebble Partnership unveiled two new
spots featuring a woman who decides to hike from the Pebble Mine site to
Bristol Bay to demonstrate how far away the two places are. Pebble Mine has
come under fire from opponents who fear it would have a negative impact on
Bristol Bay, particularly the salmon. In the spot, the hiker determines it
would take about a week to hike from the mine to the bay. On the other side
of the issue, the Alaska Wild Salmon
Association is firing back, pointing out what they believe to be major
flaws in the Pebble Partnership ads.
In the counter spot, the group points out that the streams in which the hiker
crosses on her journey are the very streams where the salmon of Bristol Bay
come to spawn. Salmon do not spawn in the bay, and many of these streams
would be dug up by the mine, explains the ad. The spot concludes, �These ads
are offensive to Alaskans and to the salmon. Too many empty words. Too much
risk. It�s time to stop the Pebble Mine.��
Renewable Resources Foundation is
also on the air denouncing the proposed mine, because of the negative impact
a large-scale copper and gold mine would have on the waters. The ad notes,
�Every large copper mine in the world has destroyed the water surrounding it.
The proposed mine would sit on top of the waters feeding Bristol Bay, the
last great salmon fishery on earth,� and �92% of the wild salmon consumed in
America comes from Alaska.� Colorado Sponsors: Colorado
Wildlife Council Summary: Sportsmen provide
nearly all the funding that manages, protects, and conserves Colorado�s
amazing outdoors and wildlife, explains the latest ad from the Colorado Wildlife Council. Sponsors: Connecticut
Business and Industry Association (CBIA) Summary:
The Connecticut Business and Industry Association (CBIA) recently unveiled
a string of 30-second spots urging legislators to cut state spending and get
the economy moving forward again. In one ad, residents voice their concerns
about the biggest issues facing the state: out-of-control spending and high
taxes. �It�s scary. The deficit that we have in this state is very scary,�
says one resident about spending, while another explains, �I think we pay way
too much in taxes as it is.� In an effort to reach legislators with
residents� concerns, the ad concludes, �Let Hartford hear
your voice!� Sponsors: Illinois
Is Broke Summary: In an effort to close a $13 billion budget deficit, Illinois just passed the largest tax increase in state history, raising the income tax rates 67% and a 45% increase in the corporate tax. As these tax increases make national headlines, groups like Illinois Is Broke are taking notice. The group just launched a new web ad utilizing a visual of Illinois� favorite son, Abe Lincoln. In the ad, an empty pocket Lincoln stares out at readers as text scrolls across the screen explaining, �Lawmakers just stuck you with a 66% income tax increase. Illinois still has $140 Billion in debt related to retirement benefits for public employees. Had enough? Join our campaign for REAL budget reform.� Sponsors: Citizen�s
for Omaha�s Future; Forward Omaha Summary: Two
groups are on the air in Omaha arguing for and against recalling Mayor Jim
Suttle. Citizen�s for Omaha�s Future launched
an ad campaign aimed at pointing out the ethics violations employed by
Suttle�s campaign including busing homeless people to� vote, and paying some in cash. The
group criticizes Suttle for higher new restaurant and bar taxes, higher wheel
taxes and increased property taxes �all to pay for Suttle�s SUV, staff pay
raises, and expensive union contracts.� On the opposite side of the issue, Forward Omaha is arguing the city
already elects a mayor every four years, and recalls should only be used in
extreme circumstances. Because recalling Mayor Suttle �could cost us nearly a
million dollars Republicans, Democrats and the Omaha World Herald all say
�no�. The group urges, �instead of voting again and again and again, put an
end to the nonsense, and prevent two more elections� by voting no.� Sponsors: Energy
Advances New Mexico Summary:
The Energy Advances New Mexico just
unveiled a new ad campaign explaining �energy is being redefined as different
sources merge to power our lives now and in the future.� Oil and natural gas
production in New Mexico is beneficial, because it contributes nearly $1.5
billion to state funding for hospitals, highways, and schools. With three of
the nation�s top 100 oil fields in the state, and as
home to America�s 4th largest supply of natural gas reserves these
resources are being responsibly accessed through advanced technology to help
reduce dependency on foreign nations. Oil and natural gas resources not only
power our way of life, but continue to advance the state of New Mexico
through funding, an ad explains. Sponsors: Committee
to Save New York Summary: The
Committee to Save New York is on the air with an ad simply
asking Governor Andrew Cuomo to �fix Albany.� The group highlights high taxes
and high unemployment in the ad, but refrains from taking a side on the issue. Sponsors: National
Organization for Marriage Summary: At the encouragement of Rhode Island Governor Lincoln
Chaffe, state lawmakers will introduce legislation to legalize same-sex
marriage. The National Organization
for Marriage is on the air with an ad against the proposed bill. The ad
explains 80% of Rhode Islanders want the chance to vote on marriage just as
voters in 31 other states have done. The ad concludes by urging viewers to
�Call Lincoln Chaffe and tell your legislators that getting 36% of the vote
is no mandate to redefine marriage for 100% of Rhode Island.� Sponsors: Vermont
Center for Independent Living Summary: Soon,
a bill may be reintroduced to the Vermont legislature addressing
physician-assisted, or prescribed, suicide. The bill, which is extremely
similar to Oregon�s current laws, is drawing harsh criticism from opponents
like the Vermont Center for
Independent Living. The group recently hit the airwaves with an ad
campaign featuring Lynne Cleveland Vitzhum, former Democratic Legislator, and
mother to a son with Cerebral Palsy and Autism explaining society�s treatment
of people with disabilities puts �those people at risk of being convinced to let
themselves die so they no longer burden somebody else,� which �has nothing to
do with quality of life, or the quality of the end of life.� Sponsors: Affiliated
Trade Construction Federation Summary: The Affiliated
Trade Construction Federation is on the air with an ad explaining the
benefits to the Marcellus Shale, one of the largest gas reserves ever
discovered. In the spot, a member of the union explains the Marcellus Shale
will mean thousands of jobs for West Virginia workers. �We just want to see it
done right and protect our water supply. This opportunity will pass us by if
our leaders don�t act now.� |
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Sponsors:
Simone Champagne Campaign; David Groner Campaign,
Fred Mills for Senate Committee Summary: The special election for State Senate in Louisiana�s
�Cajun Heartland� district 22 fired up the airwaves with the top three
contestants all running on Conservative platforms. All three of the
candidates are critical of the recent decision by President Obama that
expands the offshore drilling moratorium. Simone Champagne, David Groner, and Fred Mills are all under the general
consensus that big government is responsible for killing job growth through
federal programs such as the Patient Protection and Affordable Care Act. An
ad by Simone
Champagne claims, �a true Conservative, Simone Champagne believes that to
create jobs, you must get government out of the way.� The only predominant
difference between the candidates is that Fred Mills is a Pro-Life advocate.
Two of the candidates, Simone Champagne and Fred Mills, are Republicans,
while David Groner is running as an Independent. Note: The January 22nd election results announced that
Fred Mills won the State Senate position. Sponsors: Friends
of Billy Hewes Summary:
The Mississippi Lieutenant Governor race is just starting to heat up with the
first candidate hitting the airwaves. Billy Hewes recently released his first
campaign ad introducing himself and his family to the voters. In the up-beat 30-second
spot, Hewes is seen driving across the state with his family �telling people
about [his] plans to bring good jobs to Sponsors: Gery
Chico for Mayor; Chicago for Rahm Emanuel Summary:
The Chicago Mayoral Democratic Primary has received national press coverage
since Rahm Emanuel announced his candidacy. Emanuel has released five ads in
his bid for office, spending approximately $2.4 million on television
advertising. With the recent court ruling that Emanuel was not eligible to
run for office based on residency requirements, Emanuel took that ruling to
the Illinois Supreme Court, where a stay - essentially overruling the lower
courts ruling � was ordered, and Emanuel�s name is back on the ballot. It is
unclear whether or not the Supreme Court will hear the appeal at this
time, and the candidates appearing on the ballot in next month�s primary
still seem up in the air. Emanuel has focused heavily on education, gun
control, and public safety in his ads. On the other side, Gery Chico is also
airing ads in preparation for the Democratic Primary. CMAG�s Breakdown of Words in
U.S. House Ads Summary: CMAG created these graphics by transcribing
and exporting every television advertisement aired for the U.S. Congress in
2010. We broke down the graphics into those aired by Democrats and those
aired by Republicans. The ads used to create these graphics are sponsored by
candidates, parties, issue groups and, occasionally, private citizens. Words
in these graphics become bigger and bolder the more frequently they appeared
in ads. At CMAG we are
still playing around with this rich data set to show the most compelling
display of our data. Keep checking back for more as we delve into other
breakdowns and explore which issues drove the 2010 elections. Click
here to view these on CMAG�s blog, The
Spot. Republican Breakdown: Democrat Breakdown: Images Created with Wordle.net |
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Want to see an ad from this issue of The Grid? |
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Get in touch with us by e-mail at [email protected] or call
us at 1-866-559-CMAG Be sure to check out The Spot � CMAG�s political
ad blog. Follow CMAG on Twitter http://twitter.com/CMAGAdFacts. |
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