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    • Court Rules in Favor of Kantar Media and Denies TRA’s Bid for a Preliminary Injunction

       

      Cites Doubts About Validity of TRA’s Patent

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    • Nielsen To Integrate Set Top Box Data From WPP’s Kantar Media Into Local TV Audience Measurement

      New York, USA (July 25, 2011) – Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading

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    • Kantar Media and Charter Expand Data Integration Beyond Los Angeles

       

      Program matches aggregated audience viewing with anonymous third party preference data for enhanced advertiser insights 

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    • Millward Brown And Kantar Media Introduce “Tuneaway” Study, Which Measures The Impact Of Creative And Media Placement In Ad Avoidance

       

      Findings Show Media Placement Has More Influence than Creative in Triggering

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    • Kantar Media and Experian Marketing Services Integrate Demographic Data with Viewing Behavior To Better Define and Target Audiences

      Initiative, part of Kantar Media’s Data Partner Program, will make possible segmentation of audience viewing behavior based on

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    • Kantar Media Launches RapidView™

      Media planning tool creates television audience profiles based on shopping behaviors

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    • Kantar Media Names Christman Director of New Business Development

      Former VP of Strategic Sales for CBS Radio to Lead Sales Efforts in Support of Return Path Data Products

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    • Google TV Ads To Integrate Return Path Data From Kantar Media’s DIRECTView™ Service

      National  Television Advertising Marketplace Will Use Set Top Box Data To Help Marketers Optimize Ad Buys As Part of Kantar Media’s Data Partner

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    • Kantar Media Announces Program To Integrate Return Path Data With Internal and External Data Sources for Enhanced Analytics

      Microsoft is first participant in Data Partner Program

      New York, NY, October 18 --

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    • Kantar Media Audiences Names Boehme Chief Research Officer

      Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

      New York, NY, September 7 -- Kantar

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