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    • Kantar Media Reports on the Advertising Vitality of the Academy Awards

      Historical Advertising Data Showcases Ad Pricing Trends and Top Marketers; Super Bowl Overlap

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    • Kantar Media Reports Super Bowl Spending Reached $1.85 Billion Over The Past Ten Years

      Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates, Competitive Clutter and First-Time Advertisers

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    • Kantar Media Acquires AdGooroo

      Integration of leading digital media intelligence provider will enhance ability of Kantar Media to holistically measure global digital media landscape

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    • Kantar Media Reports U.S. Advertising Expenditures Increased 7.1% in the Third Quarter Of 2012

      New York, NY, December 17, 2012 – Total advertising expenditures in the third quarter of 2012 increased 7.1 percent from a year ago and finished the period at $34.5

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    • Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising

       

      New tracking service from Kantar Media is first to monitor actual online video ad occurrences and creative, providing insight into use of online video in brand marketing

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    • Cross-Platform Measurement And The Heisenberg Uncertainty Principle

      By Terry Kent, MediaPost, October 22nd 2012

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    • Kantar Media Reports U.S. Advertising Expenditures Increased 0.9 Percent In The Second Quarter Of 2012

      New York, NY, September 10, 2012

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    • Kantar Media Reports U.S. Advertising Expenditures Increased 2.6 Percent In The First Quarter Of 2012

      New York, NY, June 18, 2012 –

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    • Swallen Named Chief Research Officer For Kantar Media Intelligence North America

      Veteran advertising insight analyst to lead initiatives in emerging media platform measurement, data integration,

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    • Kantar Media Reports U.S. Advertising Expenditures Increased 0.8 Percent In 2011

      New York, NY, March 12, 2012 – Total advertising expenditures increased 0.8 percent in 2011 and

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