About Us | Executive Team

About Us | Executive Team
About Us

In a world oversupplied with information, possibilities and advice, Kantar Media goes beyond. We aim to transform data into insights that inspire our clients to make creative business decision. In short, we supply inspiration. Part of the WPP Group, we partner with our clients to maximize opportunities in today's cross-media world.
Terry Kent

CEO, Kantar Media North America

Terry Kent is a veteran in the media information and marketing research businesses. His career has focused on managing the operational and cultural transformations of dozens of companies and his achievements include successfully executing merger and acquisitions, and corporate expansion activities at companies ranging from start-ups to complex, international organizations.

Having started his career at Dun and Bradstreet, Kent moved to VNU in 1986 where he held a variety of executive-level positions and established a successful track record re-engineering and integrating VNU assets. Kent was one of the members of VNU’s original, five-person acquisition team in the US, leading operations and technology. During the mid 90s, he held several key leadership roles there, including President and Group President/Chairman positions.

Kent joined TNS Media in 2008 as the Digital Development Director, leading strategic initiatives and business development in the domain of new media/mobile. In 2009, he was named Corporate Business Development Director for Kantar Media and later that year was appointed CEO, Kantar Media North America.

Under his experienced leadership, Kantar Media is focused on providing outstanding data and insights that help clients make the most informed, efficient and effective marketing decisions.

Kent is a graduate of Lehigh University with a degree in science and engineering.

Richard Fielding

Chief Client Officer, Kantar Media North America

Richard Fielding is Chief Client Officer for Kantar Media North America overseeing the development and promotion of new services and core products, benefiting existing clients, as well as driving new client acquisition.

a
Fielding was most recently Vice President, Director Global Research Group, for Starcom MediaVest Group - USA, where he was responsible for developing and deploying core agency consumer insight-based tools for the agency’s network, as well as supplying global client research support, local agency research group oversight and managing global vendor relationships.
a
He previously served as Vice President, Director of the Insights & Analytics Group for Starcom Worldwide and began his career with the company in Hong Kong as their Asian Regional Research Director. Fielding is a graduate of Sheffield University School of Management (UK), where he received his MBA, and Manchester University (UK), where he received his BA. Fielding also served as a Media Consultant for A.C. Nielsen in Indonesia and as a research director for the company in Malaysia.

Diane Laura

Senior Vice President of Marketing, Kantar Media North America

Diane Laura is a seasoned marketing and communications professional with extensive experience in the media research industry. As SVP of Corporate Marketing, she leads all marketing, communication and PR efforts, and serves as the key liaison with industry associations.
aa
Prior to joining Kantar Media, Diane ran her own consultancy, Laura Marketing Services, providing strategic marketing and communications services to companies in the media research industry. She worked at the ARF for four years as VP of Membership Services and later as SVP of Programs. Diane held several global marketing positions at Deloitte where she oversaw the development of global advertising campaigns and directed the launch of Deloitte’s e-Learning business. Diane spent nine years at Arbitron in both sales and marketing positions including leading the marketing communications team.
aa
Diane is a member of Advertising Women of New York, and NYWICI. She holds an MA in Communications – Radio & TV from Southern Methodist University and a BA in Communications – Radio, TV & Film from the University of Missouri.

Joel Pacheco

Senior Vice President of Human Resources, Kantar Media North America

As senior vice president of Human Resources, Joel provides strategic and functional leadership to human resource initiatives in North America.
a
Prior to this position, he was the Global VP Human Resources and the Director of Human Resources for Raritan International, leading the delivery of strategic and operational human resources services to the organization’s global and regional operations. He has held a variety of other key human resources positions for technology and consumer product organizations over his career.
a
Joel is a graduate of the University of Massachusetts and has his MBA from Northeastern University.

Amy Silverstein

Chief Financial Officer, Kantar Media North America

George Shababb

President, Kantar Media Audiences

George Shababb directs the team, strategy, and operations of Kantar Media’s Audiences sector, the U.S. leader in digital audience measurement. Shababb joined the company in 2000 as Senior Vice President where he spearheaded the strategic planning and business development for advertising expenditure measurement.

Prior to joining Kantar Media, Shababb was President of the Strategic Resources Group within VNU Marketing Information Services and was responsible for the management of Scarborough HealthPlus and the VNU Operations Center. Shababb has more than 30 years of Sales and Service, Marketing and Operational experience working with leading information providers including A.C. Nielsen, The NPD Group, and Rx Remedy. At A.C. Nielsen, he served as Vice President and General Manager of Nielsen Consumer Information Services.

Shababb held various senior management positions in Sales and Service at the NPD Group, and also served as Senior Vice President and Director of Operations for joint venture NPD/Nielsen. Shababb holds a Masters Degree in Statistics from the University of Connecticut and is a named inventor on two patents for technology facilitating data collection.

Mark Nesbitt

President, Kantar Media Intelligence

Mark Nesbitt is the President of Kantar Media’s Intelligence sector, the leading provider of strategic advertising and marketing information. Nesbitt has 20 years of experience in reinventing mature businesses and has used his knowledge of consumers and media insights to develop excellent relationships with leading global brands. His extensive experience in successful management of complex organizations has well equipped him to provide strategic leadership for Intelligence and its corporate parent, Kantar Media.

Prior to joining the Kantar Media family, Nesbitt led a number of B2B manufacturing businesses, creating shareholder value by growing, integrating and acquiring businesses.
Nesbitt received an MBA from the University of St. Thomas in St. Paul, Minneapolis and a BA from the University of Iowa.

Scott Ernst

President, Compete

Scott Ernst is a veteran in online marketing with deep experience in advertising, digital media and Web technology and more than 20 years of experience in sales, operations and management.
Over the past decade, Ernst has been working with world-class brands to help them improve their business performance through the online channel. With Compete, a Kantar Media company, Ernst oversees the company’s overall strategic direction, integration into Kantar Media and day-to-day business operations.
a
Prior to joining Compete, he served as Vice President of Sales, Corporate and Business Development for Personify, a Web analytics and behavioral profiling software company. Previously, he was Vice President of Sales at AdKnowledge, a marketing software and interactive media management firm, which was later acquired by CMGI/Engage.
a
Ernst received his BS in Marketing and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania.

Richard Pasewark

General Manager, Cymfony

Rich Pasewark was promoted to General Manager of Cymfony, a Kantar Media company, in October 2009 from his previous role as Chief Client Officer. As General Manager, he oversees the day-to-day operations as well as sales. Pasewark brings more than 20 years of experience as a business leader, strategist, and software visionary for some of the most recognized technology companies in the world including Quark, Adobe, and EDS.
a
He has developed, collaborated and lead teams of more than 100 people with go-to-market strategies for multiple product lines across markets, and new product launches in both retail and Web platforms. His experience spans the creative and enterprise solution markets as well as a broad mix of verticals from aerospace to publishing to retail. An early adopter and leader in SaaS and XML, Pasewark received recognition by a variety of publications and as a guest speaker. He holds a Bachelor of Arts Degree in Psychology (major) and Economics (minor) from Gettysburg College.

George Carens

President, SRDS & Healthcare

George Carens leads SRDS and Kantar Media’s healthcare research businesses to provide advertising agencies and marketers with connected information, tools and solutions for researching markets, planning marketing campaigns and buying digital and traditional media.

At SRDS, George led the introduction of the worlds’ most comprehensive and frequently used online media information portal for discovering media opportunities, including the first comprehensive resource for integrated traditional and digital advertising opportunities. He also led the introduction of the first online behavioral measurement service for professional healthcare.

Prior to Kantar Media’s acquisition of SRDS in 2008, George held various management, marketing strategy and business development positions with the Nielsen Company, where he helped lead SRDS’ transformation to an online business and expanded its business model through the integration of media research lines of business.

George joined SRDS from AT&T in 1995 where he held product management roles in its Ameritech Advertising Services division. George is an MBA graduate of Northern Illinois University.