Tool will enable complex media brands to “come to life” for media buyers
Des Plaines, IL, October 25, 2011 – Kantar Media SRDS, the leading provider of media opportunities, rates and contact data to advertising agencies, is joining with Synaptic Digital, the world’s premier multichannel digital media creation and distribution platform, to offer publishers the opportunity to create and distribute video media kits.
The SRDS Video Media Kit will make it possible for media planners to quickly understand a publisher’s entire brand portfolio through a video format. The kit will appear in the SRDS platform alongside a publisher’s listing. Publishers can also use the video media kit on their website and distribute it through their social media channels.
The SRDS Video Media Kit can be produced by creating “sizzle reels” from existing video, such as event footage or interviews with subscribers, editors, and publishers. Synaptic Digital can also help publishers create a video by using existing and original footage. The kit is then delivered through the SRDS service in a simple and standardized template.
“These days it is increasingly difficult for a publisher’s advertising sales team to effectively communicate their entire multimedia offering,” says Stephen Davis, President of Kantar Media SRDS. “With this video tool, publishers can help busy agency planners, who don’t have time to meet their reps or read through the pages of a media kit, better understand their offering. The video format will allow publishers to tell a consistent, focused message. It’s akin to bringing an editor and a publisher on every sales call.”
“Brands worldwide are increasingly using video to present a full, more compelling picture of their product and companies overall. As publishers’ brands proliferate across numerous media platforms, they need to act similarly.” says Tom Morrissy, Executive Vice President, North American Sales at Synaptic Digital. “As a former magazine publisher (Entertainment Weekly, OK! Magazine), I believe media buyers will be highly engaged with our technology due to its friendly, intuitive interface. Literally, all multimedia assets are contained in one “box.” As a publisher, you strive to educate buyers on the essence of your brand, and the Video Media Kit accomplishes just that.”