Iconoculture’s comprehensive consumer insights solution to be enhanced with global social media analytics from Cymfony Maestro
BOSTON, MA and MINNEAPOLIS, MN –tm October 12, 2011 – Kantar Media and Iconoculture today announced the incorporation of social media analytics and insights provided by Cymfony Maestro into Iconoculture’s global research and advisory service. Tapping into millions of social media posts on key topical discussions categorically ranging from Money and Spending to Food and Beverage, Cymfony Maestro will provide access to global social media content, sentiment, and metrics to Iconoculture clients, research and strategy teams.
Utilizing Cymfony Maestro, Iconoculture will combine social media analytics with information it gathers from multiple data sources including qualitative observations, quantitative survey data, and online communities to create an integrated 360-degree view of consumer values and behaviors across categories, demographics and geographies. Cymfony Widgets, displaying metrics defined by Iconoculture, will be directly integrated into IconoIQSM, Iconoculture’s interactive, searchable research hub for easy access to social media analysis by its clients.
Iconoculture will utilize Cymfony Maestro data when combining its real-time consumer research with expert analysis and interpretation by the industry’s largest advisory services team to deliver targeted, actionable insights for its clients.
Richard Pasewark, President of Kantar Media Cymfony, commented “We are pleased to be an integral component of the widely-respected consumer insight service that Iconoculture provides. With this announcement, the power of Cymfony Maestro will be immediately available to help Iconoculture expand its leading-edge, real-time analysis of consumer sentiment and reaction to worldwide market conditions, events, and trends.”
Jim Olson, COO at Iconoculture, added “As we continue to expand the reach of our insights worldwide, we need a social media listening platform that scales to meet the high-volume of posts for the extensive topics that we cover, provides the fine-grain metrics we need, and powers our global expansion across Europe and emerging markets such as China, India, and Latin America. Cymfony Maestro is the ideal solution to meet our needs.”
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com
About Iconoculture
Iconoculture, a Corporate Executive Board company, is the leading provider of global consumer research and advisory services. Our proprietary methodology connects the trends and values motivating consumer behavior with the critical best practices of the world’s leading companies. By applying a strategic lends to changing global consumer insights, we help marketers understand what’s driving consumers today, tomorrow and into the future – and what it means for business. For more information, visit us online at www.iconoculture.com