Former Starcom MediaVest Director of Global Research to Lead Business Development
Efforts For Leading Provider of Media and Marketing Information
New York, NY, April 19 -- Kantar Media North America, a leading provider of insights, analyses and audience measurement services for all media platforms, has named Richard Fielding to the newly created position of Chief Client Officer. The announcement was made by Terry Kent, Kantar Media NA Managing Director.
As Chief Client Officer, Fielding will oversee development and promotion of new services and core products, benefiting Kantar Media NA’s existing clients, as well as driving client acquisition.
Fielding was most recently Vice President, Director Global Research Group, for Starcom MediaVest Group - USA, where he was responsible for developing and deploying core agency consumer insight based tools for the agency’s network, as well as supplying global client research support, local agency research group oversight and managing global vendor relationships.
He previously served as Vice President, Director of the Insights & Analytics Group for Starcom Worldwide and began his career with the company as Hong Kong Regional Research Director. A graduate of Sheffield University School of Management (U.K.), where he received his MBA, and Manchester University (U.K.), where he received his BA, Fielding also served as a Media Consultant for AC Nielsen in Indonesia and as a research director for the company in Malaysia.
“The fluid nature of media today necessitates constant innovation and product development to service the evolving needs of clients on both the buy and sell side of the industry,” says Kent. “Kantar Media’s growth and momentum has been driven by the introduction of such new products and services, as well as through the provision of high quality syndicated products. Richard’s exceptional background in product and business development and experience in client support make him uniquely qualified to help us advance this strategy and ensure continued growth.”
Fielding will be based in Chicago and report directly to Kent.
About Kantar Media
Established in more than in 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (www.KantarMediaNA.com).
About Kantar
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.Kantar.com